BURLINGTON, VT (October 10, 2007) — Burton today announced plans to open a new flagship retail store this November in Osaka, Japan in the bustling Shinsaibashi shopping district. The two-story retail space will feature Burton’s snowboard gear and apparel and will also be the company’s first store in Japan to feature a premium selection of Channel Islands Surfboards and surf gear. A VIP in-store grand opening reception will take place on Friday, November 2, followed by a public after-party at Live & Bar 11. The public grand opening celebration at the new store will take place on Saturday, November 3.
“There’s a tight-knit boardsports community in Osaka, and we’re really excited to bring a full-service store and Japan’s first Channel Islands retail experience to the city, says Jake Burton, Founder and Chairman of Burton Snowboards. “With four mountains offering Burton Learn To Ride programs within three hours of Osaka, there’s definitely a lot of opportunity for more people to get out and enjoy snowboarding in this part of Japan.
Designed by Japanese architect Nobuo Araki, the Osaka Burton store will be twice the size of Burton’s flagship store in Tokyo, which Mr. Araki also designed. The store’s open floor plan makes it easy to rotate collections based on the season. Snowboard gear, apparel and accessories will be the focal point on the first floor during the winter months with Channel Islands surfboards and surf accessories taking up residence on the store’s second floor, along with Gravis Footwear. Come spring, the collections will switch places, bringing the surfboards, accessories, footwear and apparel to the forefront on the first floor while the snowboard collections move upstairs.
Additional design features of the store include a ‘cold room’ for simulating winter conditions while trying on gear, which is located on the first floor. Also, the second floor features a unique retail experience where customers can discover and select their own products from a large walk-in closet and open stock area. Throughout the season, portions of the walk-in closet area will be dedicated to different team riders, replicating the products they have in their actual closets at home. Finally, adjacent to the open stock area is the ‘riders lounge’, configured into three individual seating areas, each with its own flat-screen TV. Each area will feature movies and information about the brands and the boardsports.
The Burton Osaka store will offer a premium selection of the latest men’s, women’s and youth gear from Burton, including: snowboards, boots and bindings, outerwear, lifestyle apparel and luggage; ANON sunglasses and goggles; R.E.D. protective gear; Analog clothing and Gravis shoes and accessories. The Channel Islands space in the store will offer a selection of surfboards along with surf accessories and apparel.
Visitors to the store can also look forward to ongoing special events, including athlete autograph sessions, demos, parties, charity events, art and boardsports photograph exhibitions, women’s-focused events and Learn To Ride programs. In addition, Burton and Channel Islands’ world-class customer service program will carry over to the new location, hiring store employees based on their product knowledge and passion for boardsports.
The new Osaka store will be Burton’s sixth flagship store worldwide and Channel Islands’ first store in Japan. Burton also has flagship retail locations at the company’s Burlington, Vermont headquarters; a store at the Burton European Headquarters in Innsbruck, Austria; its first urban location in New York City’s SoHo district; a location in the Harajuku district of Tokyo, Japan; a townhouse-style store in the Gold Coast shopping district of Chicago and a Los Angeles store, opening in late Fall of 2007. Burton-owned Gravis Footwear also has a freestanding store in Tokyo.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of hiss Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Austria and Japan. For more information, visit www.burton.com