BURLINGTON, VT (August 17, 2011) Snowboarders celebrated this past weekend as a heavy ‘winter storm’ dumped tons of new Burton 2012 products, catalogs and prizes at Burton authorized shops worldwide on 8/13. The storm touched down at the stroke of midnight on 8/13 when a completely new version of Burton.com went live, and snowboard shops around the world opened their doors to showcase the new 2012 Burton product and catalog for the first time.


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The freshly launched 2012 version of Burton.com features the most in-depth selection of snowboard product information and video stories ever, giving riders a full-on digital snowboarding experience all in one place. For example, in the gear section, riders can choose from a selection of videos that creatively explain board, boot and binding tech features in incredible detail that’s also easy to understand. A variety of compelling videos also brings Burton’s extensive array of outerwear, apparel and bag collections to life. Another huge highlight is the all new ‘Team News’ section that gives riders an inside look at Burton’s pro snowboarders through videos from their travels, stories from the road and timelines that cover all of their biggest moments. And back by popular demand for another season, the new Burton.com features product finder tools Bag Check, the Great Outfitter and Board Finder.

Also now available is this year’s Burton print catalog, packed with over 250 pages of in-depth product details, amazing photography and the stories behind the collections. Both the new website and catalog give riders a detailed look at the groundbreaking products and features for 2012. Key reads in the catalog include exciting new product stories such as Trail Mapping, Nug Raduction, Re:Flex™ Bindings, Transitional Garments for all seasons and a look inside Craig’s Proto Shop. Copies of the 2012 Burton catalog are going fast and can be found at local snowboard shops or requested at http://bit.ly/burtoncatalogwhile they last.

After reading all about Burton’s new 2012 line, riders can find their nearest local snowboard shop at burton.com/dealerlocator to check out the gear in person. Once there, don’t forget to sign up for ‘The Big Dump’ contest that Burton just unveiled. One lucky Big Dump winner will take away huge prizes like a trip to the Jackson Hole Stash, head-to-toe Burton gear, transportation, season’s pass, gas and more. Riders can also register to win The Big Dump at Burton.com.

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Winter 2012 is here. So get your first fix at your local snowboard shop or Burton.com. And follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.comhttp://www.burton.com.