Attention in the terminal. Burton Snowboards is stoked to announce that they are 'Now Boarding' riders, road trippers, adventurers, drifters and jet setters, for the chance to win one of three mystery trips this winter, or a weekly giveaway of a travel bag packed with Burton goods.
Hosted entirely on Burton's Facebook page, 'Now Boarding' is a brand new contest-based campaign inspired by the nomadic and spontaneous travel culture rooted in snowboarding. With three epic trips up for grabs, 'Now Boarding' takes Facebook visitors through a series of cool and fun steps where they virtually pack their bags from a selection of Burton men's and women's products, create their boarding passes, and get ready to be boarded for the next giveaway. And in true snowboarding style, winners must be ready to drop everything and get on the road, as Burton will be sending them on their way with just a few days notice.
Each all-expense-paid trip is unveiled through a series of video clues on Facebook featuring Burton's own team riders such as John Jackson, Marko Grilc, Charles Reid and Mark Sollors. By the final clue, the destination is revealed, a winner is chosen and they will be on their way within the week. And if that wasn't enough, all entrants will be invited to bring their crew on the trip if they win. It's super easy, they just add the names of two of their Facebook friends to their own entries when registering, and boarding passes are immediately created for the whole squad.
And beyond winning one of the trips, each entrant is also eligible to win one of 12 weekly bag prize giveaways, which include a Burton Wheelie Flight Deck travel bag packed with the Burton items they selected when entering 'Now Boarding'. Everyone can pack up to two bags per day to have the best chance at winning.
The first Burton 'Now Boarding' mystery trip is live at www.facebook.com/burtonsnowboards. Once there, just click on the 'Now Boarding' tab on the left side of the screen to get started, view the clues, pack your bag, and stand by for the possible adventure of a lifetime.
Consider this your official boarding call. But before takeoff, all travelers are encouraged to watch this video demonstrating 'Now Boarding's' key features. Bon voyage!
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.