This week, Burton Snowboards kicked off the holiday season with the launch of ‘White Christmas’, an 8-day gift-giving extravaganza that will live on burton.com through December 12th. Created in collaboration with Shaun White, long-time Burton team rider, ‘White Christmas’ is a fun and festive on-line campaign that features Shaun in full holiday mode, offering up a ton of killer gift giveaways throughout the extended week.
Appearing in a variety of iconic holiday moments, Shaun will be popping up on-screen throughout the ‘White Christmas’ campaign, which promotes daily giveaways of his signature Burton 2012 White Collection snowboard products, and culminates with a surprise grand prize that will be announced on the final day, December 12th. The entire campaign is integrated with Facebook, allowing users to bring their network of friends and family into the mix by sharing key gifts and product giveaways throughout.
“I’ve grown up with Burton Snowboards and have been involved with the brand since I was seven years old,” said Shaun White. “So I’m excited to head up their holiday campaign this year. And since the holidays are all about giving (and riding), I can’t think of a better way to celebrate than giving my fans some White Collection gear.”
Shaun’s daily giveaways for ‘White Christmas’ will include items from Burton’s 2012 White Collection, the men’s and women’s outerwear line Shaun has designed with his brother Jesse since 2007 for Burton. Fans can win jackets, pants, packs, boots and snowboards. Other Burton products that Shaun backs, including his signature RED Hi-Fi helmet, will also be part of the gift-giving whirlwind on Burton.com.
On top of daily giveaways, ‘White Christmas’ will also feature a daily clue about the surprise grand prize, with each clue linking back to something about Shaun. Visitors need to come to the site each day to get the clue, and then when all eight clues are answered successfully and combined, they’ll reveal the ultimate grand prize riddle. December 12th will be the final chance to solve this puzzle, with one lucky winner walking away with the grand prize that will surely make their holiday unforgettable.
To experience your own ‘White Christmas’, join Shaun now at www.burton.com and get in the game. Once there, it’s easy, just head into ‘White Christmas’ and log into your Facebook account to enter. Then invite your Facebook friends and family to join you, enter to win your very own ‘White Christmas’ gifts and try to solve the puzzle for the ultimate grand prize.
Happy holidays from Shaun and the Burton crew, and may all your Christmases be White!
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.