Burlington, VT – Most filmmakers are looking for inspirations, adventure and new experiences, right? Burton Snowboards and Park City Mountain Resort are appealing to the adventurous spirit of filmmakers by offering them complimentary snowboarding lessons during the 2004 Sundance Film Festival, taking place at the premier Utah mountain resort in January. Attending media and celebrities are also invited to take part in the experience.
Contrary to popular belief, you don’t need to be a fearless twelve-year-old punk with rubber bones to learn to snowboard. Burton is offering the participating filmmakers and media a chance to try its successful Learn To Ride program, which makes snowboarding easy for anyone to pick up. With special equipment designed by Burton that makes balancing, carving and turning easier, participants will get hooked on North America’s fastest growing sport in no time. With excellent instructors and a low student to instructor ratio, the new riders will get the one-on-one attention they need.
Just to make sure attendees have a good time, Burton pro rider Victoria Jealouse, one of the world’s best freeriders, will be on hand to show them how it’s done. Victoria has been pushing women’s riding for years, and was the only woman to get three snowboarding video parts in 2003. Check out Victoria’s skills in Teton Gravity Research’s (TGR) new film, Absinthe Films and Standard Films. Other Burton pro riders in the area for the X Games may drop by the lessons as well.
To make it easy for filmmakers and media to dress the part for their lesson, Burton and Park City Mountain Resort have teamed up to provide participants with a snowboard, boots, bindings, a lift ticket and instruction free of charge. Burton is also providing an exclusive, limited edition down jacket and beanie to filmmakers attending the 2004 Sundance Film Festival. As a special gift, attending filmmakers and media will receive a complimentary pair of Burton gloves and Anon goggles. Lessons will take place at Park City Mountain Resort on Wed. January 21, Thurs. January 22 and Fri. January 23. Lesson times are at 1:30 PM and 4:00 PM (Lessons are 2.5 hours long).
Interested filmmakers can contact their filmmaker liaison or Maria McNulty with Burton Snowboards at (802) 578-2411 or [email protected] Media and celebrities who want to participate can contact Sandy Yusen at (802) 233-6759 or [email protected]
Consumers can learn more about Burton by calling Burton Rider Service: (800) 881-3138 or visiting www.burton.com.
Burton Snowboards, the world’s first snowboard factory, is a pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding equipment on the planet. Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton’s passion is snowboarding – evident by their overriding mission to open snowboarding at every mountain resort. Why aren’t you riding? Celebrating 25 years in 2002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Don’t make excuses. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world. There is snow somewhere.
Park City Mountain Resort
Park City Mountain Resort celebrates 40 years as the heart of American skiing and snowboarding during the 2003-2004 season. With 3,300 acres of groomed runs, bumps, bowls, terrain parks, and Utah’s famous powder our guests can get it all here. The Resort is consistently ranked among the top ten ski resorts in North America by SKI magazine and voted as one of the top four terrain parks by Snowboarder and Transworld Snowboarding magazines.