Burton Snowboards is pleased to announce that Matthew Ross is coming on board this week as the company’s firstVP/Creative Director of Apparel & Bags. Matt is based at Burton headquarters in Burlington, Vermont where he reports directly to Greg Dacyshyn, Burton’s Chief Creative Officer.

“We are totally committed to elevating our offering of year-round apparel and bags, ensuring that the design and quality reflect Burton’s long heritage of innovative products,” said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. “After an extensive search, I definitely feel that Matt is a great fit for this role. He brings some great experience with him to Burton, and I am very excited to have him leading up our design team.”

Matt has an impressive background that includes senior design roles at major action sports brands. Most recently the head of design at Vans Inc., Matt created and conceptualized the direction for the Vans men’s collection. Prior to Vans, Matt was the Design Director for Nike Sportswear, and before that, he was a senior designer at both Volcom and Hurley.

At Burton, Matt will lead trend research and the creative design development process for both men’s and women’s apparel collections, as well as Burton bags. He will manage the apparel and bag design team’s projects from concept to completion, working closely with Burton’s strong in-house creative teams.

“I couldn’t be more honored to join such a creative, innovative and authentic brand,” said Matt Ross. “Together I believe we will create a unique and compelling partnership. I look forward to being part of the team that tells all the rich stories that Burton has to offer.”