Burton Expands Infinite Channel System & EST Hardgoods Technology to 27 Boards, Six Bindings, and Three Boots in its 2009 Product Line

And Burton Boots Stomp New Tech and Style in 2009

Las Vegas, NV (January 28, 2008) — Burton is proud to announce that for 2009 it will significantly expand its EST„¢ technology into six new binding models, including five that feature a women’s-specific True Fit„¢ design, as well as three new men’s and women’s boots. Additionally, the Infinite Channel System„¢ will spread to 27 board models, allowing even more riders to experience the ultimate in stance adjustability and board-to-binding connectivity.

First introduced in August, 2007, the Infinite Channel System and EST bindings were developed to answer the team’s demand for increased stance adjustability, and enhanced cushioning and board feel.

On its own, the Infinite Channel System allows riders more freedom in dialing in their desired stance width, as they are no longer restricted by traditional insert patterns. When the Infinite Channel System is combined with an EST binding, riders experience not only infinite stance options, including stance width, toe-to-heel centering and angles; but also enhanced feel, a more fluid and natural board flex, and a level of cushioning yet to be seen in snowboard bindings.

In addition to increasing the number of EST bindings and Infinite Channel board models, Burton is introducing three new, interchangeable cushioning ‘beds’ for the EST bindings. The new SuperBED„¢, CantBED„¢ and ShredBED„¢ all give riders even more options when it comes to customizing the type of under-boot cushioning they prefer.

In other 2009 Burton hardgoods technology news, Burton boots have raised the bar yet again with more function, innovation and attention to detail than ever before. In addition to eight new men’s and women’s models and a totally new kids’ line, this year’s boot developments include slimmer footprints, heated liners, adjustable cushioning, the magnified feel of an EST optimized midsole, park-tuned boots like the new Jeremy Jones, and an even easier and more powerful version of Speed Zone„¢ lacing. And while looks alone won’t stomp tricks, we couldn’t resist backing their sh*t-kicking performance up with a major dose of that “gotta have it shelf appeal.

Be sure to check out all of Burton’s new hardgoods innovations at booth E 52 at the SnowSports Industries America (SIA) tradeshow at the Mandalay Bay Convention center in Las

Vegas.