Burlington, VT (December 5, 2007) — The 2008 Burton Demo Tour features over 200 stops where riders can test ride the latest Burton gear for FREE at their favorite local resort. The Tour also includes 10 Super Stops— 10 weekend-long events with a dedicated sponsor village and after-parties for local riders.
New this year, the Demo Tour will host Learn To Ride (LTR) events and AM Series competitions at select stops. The AM Series gives amateur riders an opportunity to qualify for the US Open Snowboarding Championships, held March 17-23, 2008 at Stratton, Vermont. The LTR component will allow people that have never been snowboarding the opportunity to Learn to Ride for FREE at select stops.
Every stop on the Demo Tour will give riders of all ages the opportunity to try the latest Burton gear at no cost. The hottest Burton boards, boots and bindings for men, women, girls and boys will be available to demo. Riders must be 18 or older —OR— have a parent or guardian present with credit card and ID to demo gear.
The Super Stops, scheduled throughout the season at 10 select resorts across the U.S., are sponsored by Volvo, Paul Mitchell, Emergen-C, GORE-TEX®, Snowboarder, R.E.D. and ANON. A dedicated Super Stop sponsor village will have a huge array of new products for riders to try out and win free gear, including:
Volvo — On-site with three hot Swedish product reps showing off the XC90 Sport Utility, the All-New Volvo XC70 crossover and C30 coupe and giving away great Burton merchandise including new snowboards every day!
Paul Mitchell — “Head for Change at the Paul Mitchell booth, where fashion savvy meets environmental awareness. It’s all about clean (h)air & clean water, and the Paul Mitchell pros will school you in keeping this earth — and your hair – looking great!
Emergen-C — Visit us in the Burton igloo to stay healthy and energized through the winter season with FREE Emergen-C samples!! While hanging out at our mobile Feel the Good"¢ Lounge, enter The Emergen-C “Everything But The Board Sweepstakes for a chance to win a FREE trip for two to the U.S. OPEN, $1000 cash and a year’s supply of Emergen-C. Or enter online at www.emergenc.com
GORE-TEX® brand — New for Winter 08 is the premier Burton (ak) line of GORE-TEX® outerwear with styles for miles. Riders can try out the ultimate in comfort and protection and have a chance to win GORE-TEX® gear.
R.E.D. — demo a R.E.D. helmet and grab some free stickers.
ANON — stop by the ANON tent for some free stickers and posters and a goggle toss at each stop.
2008 Burton Demo Tour Super Stops
January 4—6 Vail — Vail, Colo. LTR
January 11—13 Copper Mountain Resort — Copper Mountain, Colo. AM Series
January 19—21 Park City Mountain Resort — Park City, Utah LTR
January 25—27 Bear Mountain Resort — Big Bear, Calif. AM Series
February 1—3 Northstar-at-Tahoe Resort — Truckee, Calif. AM Series
February 16—18 Mount Hood Meadows Resort — Mt. Hood, Ore. AM Series
February 22—24 Boyne Highlands Resort — Harbor Springs, Mich. AM Series
February 29—Mar. 2 Mountain Creek Resort — Vernon, N.J. LTR
March 7—9 Waterville Valley Resort — Waterville Valley, N.H. AM Series
March 14—16 Stratton Mountain Resort — Stratton Mountain, Vt. LTR
Details on the Burton Demo Tour can be found online at www.burtondemotour.com. For more about Burton Snowboards, riders can call the Burton Rider Service line at 800-881-3138.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowbooards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Austria and Japan. For more information, visit www.burton.com