Burlington, VT—With resorts around the world heading into the snow season, Burton announces The Stash®, a completely different kind of run that adds a new dimension to snowboarding. The first resort run of its kind, The Stash is slated to open on December 15, 2006 at Northstar-At-Tahoe Resort. Developed by Jake Burton and Burton team riders, The Stash lets riders progress their all-mountain freestyle skills in a fun, natural environment that features tree runs, jibs and road jumps constructed with wood logs and other materials native to the Lake Tahoe region.
“I’ve always been inspired by riders like Craig Kelly and Johan Olofsson who are so fluid and creative with big mountain runs, throwing in freestyle moves and hitting different natural features on the way down, says Jake Burton, Founder and Chairman of Burton Snowboards. “That’s what The Stash is all about — going top-to-bottom with your friends, connecting hits and getting creative on organic features like trees, stumps, gaps and banks.
Burton’s concept for The Stash came to life with help from Snow Park Technologies and the Northstar"¢ Resort terrain park crew. The Stash is designed to feel like a favorite, misty tree run punctuated by natural jibs, gaps, pillow lines and transitions. Both intermediate and advanced riders can get creative and enjoy discovering new goods in every run. Artist Bob King used chainsaws to carve jibbable wood signs that lead riders to The Stash. Additional highlights include natural rail slides built from huge logs and the “CK Cabin, a small hut that riders can jib or gap. The CK Cabin pays tribute to Craig Kelly, the legendary snowboarder who gave so much to the sport and inspired riders to shred the entire mountain.
“The Stash is simply that dream we all have of just cruisin’ and hittin’ all the dopest crap in one run – ill pow hits, logs and banks, says Burton Global Team rider Jeremy Jones. “No more dreamin’ baby. Northstar’s Stash is for real.”
Chris ‘Gunny’ Gunnarson, Director of Youth Market Development for Booth Creek Resorts, is also stoked about The Stash. “It’s not quite a park. And it’s not exactly like riding the back country. It’s somewhere in between both. I never thought I would get this excited about a run at a resort. What a project this has been. Working with Jake and the Burton team has been a ton of fun and a special experience. The Stash should be on your must-ride list this year.
Burton selected Northstar-at-Tahoe Resort as its first North American resort partner for The Stash because of the resort’s ongoing commitment to the progression of the sport. In addition to The Stash, Northstar Resort will introduce a new six-pack express chairlift this winter, the Tahoe Zephyr, allowing riders to get from mid-mountain to the summit in just five minutes so they can hit The Stash over and over.
For more information about The Stash, head to www.thestash.com, www.transworldsnowboarding.com and www.NorthstarAtTahoe.com.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its grassroots efforts to get the sport accepted at resorts and its team of top snowboarders. In 1996, Burton began growing its family of brands to include board sports equipment and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan. For more information, visit www.burton.com.
About Northstar-at-Tahoe Resort
Northstar-at-Tahoe Resort is on its way to becoming one of the finest year-round destination mountain resorts in North America, offering snow sport activities including alpine skiing, snowboarding, cross-country skiing and tubing. With 79 trails spread across 2,480 acres, world-class terrain parks, and the new Village at Northstar"¢ featuring shopping, diningg and a 9,000 square foot ice rink, Northstar Resort has something to offer everyone.
Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information on Northstar Resort, call 1-800-GO-NORTH"¢ (1.800.466.6784) or visit NorthstarAtTahoe.com.