Burton Snowboards and Red Wing Heritage Launch the Rover Limited Snowboard Boot
BURLINGTON, VT (October 24, 2011) Burton Snowboards and Red Wing Heritage have teamed up this winter to create the Rover Limited snowboard boot, now available in Burton Flagship stores and select local snowboard dealers around the globe.
The Rover Limited snowboard boot combines Red Wing’s traditional style and durability with Burton’s expertise in performance and comfort, and is the first collaboration between the two brands. Inspired by Red Wing’s incredibly popular and traditional sport boot, the 877, the Rover Limited features Red Wing’s signature full grain leather and traditional yellow lacing. The boot’s premium package also includes strategic support and cushioning, and snow-proof gussets for hiking (or shoveling out the truck).
Burton’s own team rider, Jeremy Jones had a hand in the collaboration as he has always been a fan of Red Wing’s classic style. “I am very stoked to see this boot come to life,” stated Jeremy. “I look forward to shredding in them all season long.”
The Rover Limited boot is available now for a suggested retail price of $349.95 at Burton Flagship stores and select retailers.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.
Since 1905, the Red Wing Shoe Company has never wavered in its commitment to outfit customers with premium-quality products that consistently perform. This commitment is reflected in the entire process – from the choices of signature leather made by our master tanner, to the hand-stitched craftsmanship used in manufacturing, to the superior service offered to retailers. It’s how Red Wing Shoes has become the world’s foremost choice for quality, durability, comfort, and American styling. www.redwingheritage.com
Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard