Innsbruck, Austria/Bologna, Italy–Burton Snowboards and Ducati Motor Holding S.p.A announce a licensing agreement in which Burton will produce exclusive, limited edition Ducati snowboards and matching bindings for the 2005/2006 season. The boards and bindings will feature the sleek Ducati design, color scheme and trademarks of the Ducati Monster “naked bike model.
The partnership between Burton and Ducati sets the pace by bringing together two companies that lead their respective fields in performance, innovation and design. The Italian motorcycle brand is known for the premium performance of its bikes and timeless Italian style. Ducati has won more World Superbike Championships and races than any other brand. Burton has been pushing the limits of snowboarding and snowboarding products for nearly three decades. As an industry leader, Burton has brought the sport and lifestyle to new audiences while staying true to its roots of being a truly rider-driven company.
“Ducati is an outstanding brand that has an exceptional image on and off the racetrack, says Bryan Johnston, VP of Global Marketing for Burton Snowboards. “Burton and Ducati build the best products for the best riding experience, resulting in a smooth balance of speed and stability and a feeling of freedom, whether on snow or on the open road. We are excited to collaborate with Ducati, which like Burton, has such a great heritage of product innovation in its sport.
“It is passion that drives companies like Ducati and Burton, and that is what connects the two brands, comments Frederico Minoli, Chairman and CEO of Ducati Motor Holding. “Motorcyclists and snowboarders are equally enthusiastic about their sport and we can now offer the perfect snowboarding equipment that combines the best of both brands.With Burton’s Ducati setup, snowboarders can express their sense of Italian lifestyle on the slopes. The Ducati board and binding were co-developed in Burlington, Vermont and in Bologna, Italy.
Equipped with exclusive technologies like a limited edition Superfly II"¢ core, Ducati rubber-dampened sidewalls and a Ducati carbon fiber inlay, the board guarantees superb high-speed handling and explosive pop for the ride of a lifetime. And the Ducati binding’s new cored-out hi-back, mid-flexing response and Ducati-specific graphics create the perfect combination of power, handling and style. The products will be available through Burton’s worldwide distribution network.
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Sport Touring, Multistrada and the new SportClassic. The Company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won thirteen of the last fifteen World Superbike Championship titles and more individual victories than the competition put together. For more information about the Company, please visit our web site.
Burton Snowboards is a pure snowboard company solely dedicated to creating and perfecting a full range of the best snowboarding equipment and apparel. Founded in 1977, Burton has fueled the growth of snowboarding worldwide through its team of top snwboarders and successful programs such as Learn To Ride (LTR), the Chill Foundation and the Open Snowboarding Championships. Privately held and headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton has been the industry market share leader since its inception.