Working to capitalize on its snow advantage stemming from its lofty elevation and history of heavy April snowfalls, the Breckenridge Ski Resort marks its first-ever “massive undertaking” with a two week “Spring Massive” spring skiing festival April 1-14.
“As one of the country’s highest ski resorts, we can offer great April skiing and riding when the lower resorts are watching it all melt away,” noted Breckenridge Ski Resort Marketing Vice-President Lucy Kay from her office at 10,000 feet elevation. “And while it’s well-known much of Colorado sees its heaviest snows in March, we’ve had more snow in April than March five of the past seven seasons.”
Kay added that Breckenridge’s location at the base of the Continental Divide (Boreas Pass to the southeast: Hoosier Pass due south) wrings precipitation out of storms from the north-northwest to further pad the snowcap. “We average nearly four feet of snow for the month, and with the average base depth for April of over seven feet, the snow is deep, the days are long, and the attitude relaxed; we’re looking to get that message out with great deals and events throughout Spring Massive.”
Kay said the resort is giving away both a Spring Massive vacation for two as well as a new 2001 Chevy Tahoe. The three-night two-day vacation will include lift tickets, lodging, air transportation and VIP access to Spring Massive events and special events including entertainment and competitions. The Chevy Tahoe will be given away at the conclusion of Spring Massive. Register to win the vacation for two or the 2001 Chevy Tahoe on the resorts web site, www.breckenridge.com.
“Competitions, employee reunion, a kids’ weekend, after-hours activities and performances, food festivals, ski and snowboard demos, lodging and lift packages-we’re launching Spring Massive in a big way,” Kay said.
SPRING MASSIVE PRO-AM (April 5-7)
Skiers and riders compete together in Slopestyle, Superpipe (the country’s best, according to a readers’ poll in Transworld Snowboarding) and Massive Air. Massive prizes (COULD include $$$) to top male and female finishers in Male Ride, Male Ski, Female Ride and Female Ski divisions judged in a progressive jam format whereby skiers/riders have a designate time for their own gravity-defying expression. Massive Air uses a traditional best-of-two-run format…April 5th. (Th.) is SuperPipe, 6th (Fri.) Slopestlye, and 7th is Massive Air.