Bonfire Launches Boots in 2009
PORTLAND, ORE. (January 21, 2008)– Bonfire Snowboarding is pleased to announce the launch of a new collaboration with Salomon Snowboards. Bonfire Boots will launch in the fall of 2009 at select retail stores.
Bonfire’s design team has harnessed the power of Salomon’s world-leading boot development group to create two men’s boots and two women’s boots that feature custom fit foam and utilize the finest quality materials in the boot industry.
“I’ve wanted to make Bonfire boots for a long time,” said Bonfire Founder Brad Steward. “The colors, design details are on point – and the fit and performance are exactly what you would expect from a collab with Salomon’s Italian boot team.”
The Men’s Bolt boot will retail for $219 and features a soft feel liner built around a legendary last. Custom fit foam allows for heat moldable customization at the shin and forefoot area.
The Men’s Blaze boot brings the heat to the street. Straight out-of-the-box comfort, a quick lace liner and thick cushioning EVA soles make the Blaze shred-ready. It will retail in select shops for $199.
Modern materials meet retro style in the Women’s Geometric boot. The Geo will retail for $229 and has all the bells and whistles including a soft feel liner designed around a women’s specific last.
“Bonfire boots have been in the pipeline for several years and now with our 20th anniversary in 2009, we’re ready to launch,” said marketing manager Amy Eichner.
For more information please contact your local Bonfire sales rep or Sales Manager Karen Craig.