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BILLABONG ANTE UP RETURNS TO WHISTLER JULY 1, 2011
Second Annual Event Features World’s Best Snowboarders Competing for $50,000

May 19, 2011

FOR IMMEDIATE RELEASE:Billabong is proud to announce Billabong Ante Up, a 5star TTR World Snowboard Tour event is back for its second year, taking place on July 1st, 2011 in Whistler, British Columbia on the top of Whistler Mountain.The event is the marquee kick off event for the TTR World Snowboard Tour for the 2011-2012 season and is a qualifying event for the 6Star Billabong Innsbruck Air and Style event in February 2012.

Billabong Ante Up will take place at the top of the Whistler Mountain, steps from the PEAK 2 PEAK Gondola building with 30 of the world’s top snowboarders competing in a Big Air format.Riders will hit an 85-90 foot big air jump, with $50,000 USD in prize money and valuable TTR World Tour snowboard points up for grabs.The top 10 riders from the 2010-2011 season will automatically qualify, with the remainder of riders being filled through a registration/selection process.

“Holding this event at the top of Whistler Mountain on Canada Day, July 1st is the perfect timing and spot for a summer snowboard event” says Risto Scott, Marketing Director for Billabong Canada.“With the world’s best snowboarders at the world’s best four season resort, and the excitement of a Canadian national holiday, what better way to spend it than on top of Whistler Mountain watching the riders throw down!”

All riders wishing to compete in the 2011 Billabong Ante Up can register at www.billabong.com/anteup.Registration is open from May 20th to June 7th, 2011 with all qualifying riders posted on the event website June 8th.

To check out the Billabong Ante Up event, guests can purchase a Whistler Blackcomb PEAK 2 PEAK Alpine Experience ticket, or use their winter 2010-2011 Seasons Pass (free access) or Edge Card (50% off) to access the mountain.For full event information (including a coupon valid for discounted event day lift tickets), visit www.billabong.com/anteup.

ABOUT BILLABONG:

Billabong is a leading designer and producer of active lifestyle clothing, accessories and related products that are distributed to a worldwide custome base of board riders and associated audiences.Billabong is publicly listed on the Australia Securities Exchange (ASX: BBG) and ahs annual revenues in excess of $1.5 billion.It sells produt in more than 100 countries through a network of some 11,000 speciatly retail stores, of which it owns more than 600.Billabong is also the owner of the worlds most compelling portfolio of boardsport inspired youth brands, including Billabong, Element, Nixon, Dakine, Von Zipper, RVCA, Tigerlily, Xcel, Sector 9, Honolua and Palmers Surf.Billabong is a major supporter of world-class athletes and events that celebrate and promote the boardsport culture.For

ABOUT SWATCH TTR:

Founded by Terje Haakonsen and industry innovators in 2002, the Swatch Ticket To Ride (TTR) World Snowboard Tour is a non-profit, rider-driven organization with the mission “to create the highest quality competitive snowboard environment in the world, using authenticity, accessibility, innovation as guiding principles”. Since its foundation, the Swatch TTR Tour has been developing into the most exposed snowboard tour worldwide featuring global grass root and key independent freestyle snowboarding events over a ten-month period from Southern to Northern Hemisphere locations. Events are rated via a 1-through-6Star system, with points allocated accordingly, a 6Star event holds the highest (1000 points). Any rider participating in these events, from up-and-coming to professional talent, earns ranking points and a position on the Swatch TTR World Ranking List. The top male and female rider based on an average of their best six results of the season (5+1 system) is crowned Swatch TTR World Snowboard Champion. For more information visit www.ttrworldtour.com.