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It’s Almost Snow Time!  Big Bear Mountain Resorts Gears Up for the 2010-2011 Winter Season
Skill Builder Parks TM, $500,000 in Snow Guns, Senior Ticket Rates Top List of What’s New at So. Cal’s Learn to Ski/Ride Headquarters

(Big Bear Lake, Calif – November 4, 2010) – With the Southern California weather cooling and winter just around the corner, today Big Bear Mountain Resorts announces $1.7 million in improvements and features for the 2010-2011 ski/snowboard season.  From new Skill Builder Parks TM to $500,000 in new snowmaking equipment, Bear Mountain and Snow Summit are gearing up for another incredible winter season and are excited to introduce the following amenities and improvements:

Skill Builder ParksTM at Bear Mountain
By popular demand, this season Bear Mountain introduces new Skill Builder ParksTM. Designed for beginning terrain park skiers and snowboarders, these areas offer snow features, rails, boxes and transitions to help guests test their skills and bring their skiing and riding to the next level in a comfortable, pressure-free environment. Each feature has a do-it-yourself instructional sign, offering a trick description and tips on getting started, polishing skills and even ski and snowboarding etiquette.

“We’re excited to introduce Skill Builder Parks at Bear Mountain this season,” said Chris Riddle, marketing director for BBMR.  “As Southern California’s learn to ski and ride headquarters, we listen to our guests and are constantly looking for ways to improve our parks and stay on the forefront of the industry. These new ‘parks within the Park’ are designed for beginning terrain park skiers and riders as a place to learn and improve their skills in a relaxed setting.  We know this is something our guests are excited about and we’re just as excited to debut them this season.”

Senior Ticket Rate
-For the first time ever, BBMR is introducing a special Senior ticket rate for guests 62 and older, an average savings of 20 percent per ticket.  For the full 2010-2011 ticket rate schedule visit www.bigbearmountainresorts.com.

Learning Center & Board Room Remodels
-Renting just got easier! Snow Summit has made improvements to its rental shop this season, so guests can spend less time in line and more time on the slopes. Bear Mountain has also remodeled its learning center and combined snowboard and ski rentals in one central location, this way families and friends who are enjoying the day together but may not necessarily all ski or all board can still rent their equipment in the same building.

Run Improvements & Snowmaking
-BBMR’s fanatical commitment to snowmaking and nearly unlimited supply of water from Big Bear Lake means guests can expect reliable quality snow conditions every day of the season, regardless of natural snowfall. Simply put, Big Bear Mountain Resorts offers more and better snow throughout the season than any other resort in Southern California.  New for 2010-2011, Bear Mountain has purchased two new snowcats for faster, better trail and park grooming. In addition, $500,000 in new fan guns have been added at Snow Summit and Bear Mountain.  With expanded fan gun electrical distribution to several additional runs, both areas will be able to make more snow in a shorter period of time than ever before.

Daily Snow Reports
-Now you can enjoy daily snow reports in the palm of your hand! From your cell phone, text the word SNOWto 52406 to receive on-demand powder alerts and regular updates from Big BearMountain Resorts. Customize the messages you receive on bigbearmountainresorts.com. Standard data and text rates apply.

About BBMR – Real Snow. Real Close.
Big Bear Mountain Resorts (BBMR) includes Snow Summit and Bear Mountain. Together, BBMR is Southern California’s “learn to ski and ride” headquarters offering the region’s most progressive terrain parks, most dependable snow conditions and the largest full-service learning programs – just a tank of gas away roundtrip from most areas in Southern California.  For more information, please visit www.bigbearmountainresorts.com <http://www.bigbearmountainresorts.com/> . BBMR is an equal opportunity service provider operating under a San Bernardino National Forest special use permit.