Los Angeles, Calif., June 14, 2007 — Boarding For Breast Cancer (B4BC) is pleased to announce the appointment of five new members to its board of directors to help guide and grow the organization. B4BC is the leading non-profit, youth-focused breast cancer awareness foundation that teaches young people the importance of early detection and the value of an active lifestyle. The new eight-member board includes some of the most influential names in the action sports industry including two B4BC co-founders and an original board member, company founders, marketing executives, professional athletes and breast cancer survivors, who all have tremendous experience and contacts to help take the organization to the next level. The organization is also in the process of developing an “athlete advisory team of professional athletes who will also help build awareness and support for the brand.
“The foundation would not be making the strides we are today without the tireless efforts of our co-founders Lisa and Tina, states B4BC Executive Director Justine Chiara. “The addition of new members will bring fresh perspective to B4BC as well as breadth and depth for planning for the future. It’s a great honor to have each of them on board as well as industry legacy Brad Steward chairing the board. We look forward to continued growth to our educational program and industry support.
Original board members who continue to serve a leadership role include:
Brad Steward — Founder / Creative Director, Bonfire Snowboarding CompanyBrad became a B4BC board member to honor the memory of his Aunt Monica. A snowboard industry pioneer, Brad has launched many of the most influential brands in action sports – most recently, Bonfire Snowboarding, now a division of the Amer Group.
Lisa Hudson — B4BC Co-Founder / Video Game ProducerB4BC co-founder Lisa also owns Black Sun Productions, a video game production company that specializes in extreme sports video games. Prior to Black Sun, Lisa worked in the snowboarding industry where she met and became good friends with Monica Steward. Lisa’s mother was diagnosed with breast cancer the same year as Monica. Lisa and her family lost her mother to breast cancer after a 10-year battle in the spring of 2004.
Tina Basich — B4BC Co-Founder / Professional SnowboarderESPN X Games and overall big air and backcountry phenomenon, Tina, helped make the Boarding for Breast Cancer’s Snowboard + Music Festival a success from the beginning by landing Quasar, also known as the Beastie Boys, for the inaugural event in 1996. A dear friend of Monica’s, Tina was involved in the earliest conversations for establishing the Boarding for Breast Cancer Snowboard + Music Festival and Foundation. She continues to inspire other pro riders, fans, and musicians to become active supporters of the Boarding for Breast Cancer Foundation.
Newly appointed board members include:
Una Baker — Wife, Mother, Breast Cancer SurvivorUna graduated from New York City’s prestigious Fashion Institute of Technology and was chief designer for Esprit apparel. Since relocating to Southern California, she has become a SCHS PTA member, co-founder of Shorecliffs Middle School Education Foundation and a community activist. Una is a breast cancer survivor.
Austin Brown — Director, International & Entertainment Marketing, Paul Frank IndustriesAustin has been a part of the Paul Frank family since the garage days of 1998, and in 2001 was part of the team awarded with the Brandweek “Marketer of the Next Generation award. Currently Brown oversees the marketing for all 49 of the countries they sell to as well as its close relationships with the music, art, print, film and television worlds.
Justine Chiara – Executive Director / Athlete ManagerMusic industry veteran Justine Chiara first became aware of B4BC when she scheduled one of her artists to perform at the Snowboard + Music Festival. Upon relocating to Los Angeles from New York in 2000, Justine sstarted to manage professional surfers, along with her music clients. Through her surfer clients, she met B4BC co-founder Lisa Hudson and became more involved with the Foundation. In 2000, Justine was named director of new business development. She became a board member and executive director in January 2001. Justine and her family lost her mother to breast cancer after a 10-year battle in the spring of 2001.
Anke Corbin — Vice President of Marketing, Transworld MediaAs VP of marketing for TransWorld Media, a division of Time Warner, Anke is responsible for consumer, brand and events marketing for seven leading media brands including: TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld Motocross, TransWorld Surf, TransWorld Ride BMX, TransWorld Business and Quad OffRoad. Anke has been involved in action sports marketing for over 12 years.
Molly MacDonald – Director, Event Production, ESPN Original Entertainment – EventsMolly joined ESPN in 2000 and has helped produce over 50 events with them, both domestic and international. Prior to ESPN, Molly worked with various industry related companies in promotions, marketing and events. ESPN is a proud supporter of B4BC. Molly became involved with B4BC due to her love for music, action sports and a desire to get and keep young women healthy and active.
Circe Wallace – Senior Vice President, WMG ManagementCirce joined Wasserman Media Group in 2007 and currently serves as senior vice president, WMG Management. A former professional snowboarder, her clients include street skater Paul Rodriguez, skateboarder Jereme Rogers and snowboarder Travis Rice. She also works closely with Studio411 on the development and production of new media content.
About Boarding for Breast Cancer (B4BC)
Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.