Aspen/Snowmass, CO—Aspen/Snowmass hosts a variety of events and activities during National Safety Awareness Week on all four area mountains — Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk. Each year, Safety Week, sponsored by National Ski Area Association (NSAA), brings the ski industry together, as resorts plan and host a variety of events and activities meant to remind skiers and snowboarders to be responsible on the slopes.

Aspen/Snowmass continues to develop new and innovative ways to promote safety on the slopes. These activities bolster the resort’s ongoing safety efforts that include a School Safety Program and an Annual Safety Video Contest for kids. Each mountain will have events throughout the week. Aspen Mountain and Aspen Highlands will also be promoting sun protection and hydration through the Guest Service Centers throughout the week.

Snowmass — On Saturday, January 13, there will be a Free Terrain Park Clinic at 11 a.m. at the top of the Coney Glade lift. On Monday, January, 15 there will be a Kids’ Carnival at the Big Burn Bears outdoor area from 1:30 – 3:30 p.m. with games, prizes, a helmet demo and more.

Aspen Mountain — On Sunday, Tuesday and Thursday, Aspen Mountain will host Beacon Practice & Avi Dog Demos at 11 a.m. in Beacon Basin.

Aspen Highlands — There will be an avalanche dog demo on Saturday, January, 13 at noon at the top of Loge lift.

Buttermilk — There will be a poster contest at the kid’s ski school on Wednesday with a helmet demo, pins and safety code handouts.

The National Ski Areas Association, along with the National Ski Patrol, the Professional Ski Instructors of America, the American Association of Snowboard Instructors, and Willis and AIG insurance companies, has created the Safety Initiative campaign to assist ski area operators nationwide address the topic of slope safety education for guests. The primary goal is to attempt to further reduce the frequency of accidents, and to unify the industry to focus on and communicate a proactive, strong safety message.

Aspen Skiing Company operates four destination mountains — Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk — and is the home of the ESPN Winter X Games through 2010. Aspen/Snowmass also offers unparalleled nightlife and off-slope activities as well as four award-winning Ski & Snowboard Schools. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains — Aspen/Pitkin County Airport (3 miles from Aspen) and Eagle County Airport (70 miles from Aspen).

For more information on Aspen/Snowmass, please call 800/525-6200 or 970/925-1220, or visit the company’s website at www.aspensnowmass.com.