ARIES2010 Time Capsule Launches During The Vancouver Winter Olympics To Celebrate The History And Culture Of Snowboarding

Portland, OR (February 1, 2010) – The NIKE SNOWBOARDING sponsored project creates an elaborate alien structure to house the history of snowboarding. Nike Snowboarding’s Brand Director Michael Hernandez commissioned Portland artist Brian Elliot to build a futuristic time capsule with contents curated by NEMO Design co-founder and snowboard photographer Trevor Graves.

Over the last several weeks the trio quietly put the ARIES2010 together in Portland, Oregon and are ready to launch on February 13, just one day after the Olympics opening ceremony.

“ARIES2010 is snowboarding’s first time capsule, we want to celebrate snowboarding’s history, product innovation and personalities,” said Hernandez.

The capsule will house both historical elements and film that have served as the foundation for snowboarding. After being sealed up later this spring, it will reopen in ten years time. The designer of the craft, Brian Elliot relayed, that “Xenon gas inside the pod will ensure its contents are preserved in their original state.”

Artists, photographers, iconic riders, and authors have contributed to the collection that tells the story of snowboarding. “The ARIES2010 show is about the nostalgia we all have for snowboarding’s history, but also embracing the new things that will give us that same feeling in the future,” said Graves.

Vancouver’s The Boardroom will host the ARIES2010 physical capsule during its stay in Vancouver. The items to be housed in the capsule will be on display during two special events that connect snowboarding’s heritage to its future. The opening and closing receptions of ARIES will include presentations by snowboarding legends Terry Kidwell, Dano Pendygrass, Ken Achenbach and Barrett Christy.

Opening Reception is scheduled for February 13, 2010, 8:00 pm – 12:00 am
Special press reception for the opening will be held from 7:00 pm – 7:45 pm

Closing Reception is scheduled for February 19, 2010, 8:00 pm – 12:00 am
Special press reception for the closing will be held from 7:00 pm – 7:45 pm

In addition, The Boardroom will host the ARIES2010 capsule in its window bank from February 13-19, 2010.

The Boardroom
1745 West 4th Avenue
Vancouver, BC V6J 1M2, Canada
Music, food, drink, history.

About NIKE SNOWBOARDING
Nike Snowboarding represents Nike’s commitment to snowboarding. Through its world-class team of diverse riders and through its premium boots and outwear, the brand builds on the foundation of Nike’s innovation heritage and strives to push snowboarding forward with function and style.
www.nikesnowboarding.com

About NEMO
NEMO is a Portland-based integrated branding, marketing and design shop. NEMO’s capabilities include brand strategy, design, motion graphics, interactive development, film, video, print and photography production. For more information on NEMO visit
www.nemohq.com

About ENDO
ENDO publishing was established in 2006 with a singular goal of publishing books whose authors have a unique perspective about a topic. Publishing works that are true to culture; that inspire, provoke, and entertain.