Cardrona Alpine Resort has unveiled this year’s early bird season pass prices, retaining its position as one of the best value ski areas in the Southern Lakes District.

Adult early bird season passes are priced at $599, child passes $145, student passes $520 and veteran passes $270. The early bird season pass sale starts February 15 and runs through to March 14, 2012. A loyalty discount is offered to 2011 pass holders purchasing a 2012 season pass; $20 off adult and student passes $5 for children and $10 for veterans.

Cardrona Alpine Resorts Sales and Marketing Manager Nadia Ellis is pleased to announce that 2012 prices remain such good value despite a continued investment in facilities and infrastructure. In 2012 Cardrona is introducing a new ticketing system that utilises smart card technology. RIFD cards will enable skiers’ direct access to the lifts, saving precious time.

Further developments at Cardrona Alpine Resort will be revealed over the coming months.

Also, announced today is the 2012 daily lift pass prices. Day passes are priced at $95 for adults, $73 for students and $48 for children.

As in previous years, children under 6 years and adults 75 years and over receive free day passes or can purchase a season pass for a small $5 processing fee.

Season passes are available online at www.cardrona.com or from the Wanaka town office. Cardrona is scheduled to open from June 22 to October 7 2012.