The Arctic Challenge (TAC) today announced that Oakley, Inc. has been named as the title sponsor for its annual professional snowboarding competition to be held in Oslo, Norway February 26. to March 3., 2007.
THE OAKLEY ARCTIC CHALLENGE
“We are extremely excited to welcome Oakley as our title sponsor. Oakley has been with us since the event conception in 1999 and we have gradually evolved the partnership, said Henning Andersen, CEO of The Oakley Arctic Challenge. “As independent event organizers, we depend on partners that understand and share in our mission to put on one of the world´s most respected snowboarding event. Oakley provides us with resources, vigour and balanced autonomy necessary to put on a successful and prestigious event.”
“Bringing The Oakley Arctic Challenge to an urban snowboarding centre like Oslo offers excellent branding and entertainment opportunities, said Pat McIlvain, sports marketing director, Oakley, Inc. “We look forward to helping take this year´s event to even greater heights and are currently working with The Oakley Arctic Challenge crew to develop unique concepts to enhance the experience for riders, audience and TV viewers alike.”
The 2007 competition will be held in Oslo, one of only a few capital cities in the world to have a full-fledged alpine resort within its city limits, but also with moments of great snowfalls. In fact this past winter, Oslo had its greatest snowstorm in 50 years – an amazing opportunity for the TAC riders and photographers to venture all over town for a highly creative “Urban Photo Shoot”.
TAC 2007 is divided in two partsThe Oakley Arctic Challenge 2007 is divided in two parts that combine the fundamental elements of snowboarding: competition, fun and outdoor experiences. The first part is the competition where superstars and talents will compete for one of the most prestigious titles in snowboarding. At the culmination of the event on March 3, 2007, a select group of riders will join Terje Haakonsen for the second part of the event: The classic free-riding and surfing trip to the North of Norway. More information on invited riders, qualifications, sports formats and the events agenda will be posted as they become finalized.
TTR World Snowboard Tour
The Oakley Arctic Challenge is proudly part of the TTR World Snowboard Tour. The event was scheduled in the TTR calendar from February 19. to 24., but as Burton made Nippon Open a TTR event the parties have worked together to avoid date conflicts. It was possible for TAC to move the event one week to secure the best interests of the TTR, the events and the riders.