Vancouver, B.C. based ARC’TERYX Equipment Inc. announced today that they signed Morgan Lafonte to join the Snowsports Sponsored Athletes Team. Morgan is well known for Stompin’ big mountain lines that separate the boys from the women. Her contagious positive attitude, combined with her superb riding talent makes Morgan an excellent ambassador for ARC’TERYX.
Morgan joins Rob Morrow, Brian Savard, Chris Ankeny, Ross Rebagliati, Annie Fast, Tom Wayes, Wendy Keller, Billy Buckbauer and Adam Hostetter to promote the company’s recent entry into the snowsports market.
“We brought together this outstanding team of athletes because they represent the core roots of our brand and the integrity of the sport. Our goal from the beginning has been to develop the best clothing and equipment program for freeriding in a big mountain environment” states Tom Routh, Snowsports Program Manager at Arc’Teryx.
These athletes will help increase the brand awareness for the program and also provide the Arc’Teryx design team with important product feedback to expand the snowsports line in the near future.
Arc’Teryx has gained international recognition as the undisputed leader of mountaineering and climbing equipment for the design, innovation and construction of its’ technical outerwear, backpacks and harnesses. They have successfully raised the bar of technical product in the snowsports market by applying their experience and design expertise to the development of the ‘Descent’ line of big mountain riding equipment.