Sean Black, the marketing and team manager over at Arbor, continues to build the ranks of the brand’s pro team with the addition of Frank April. Rumor is there may be a few more big team additions in the works.
Here’s what Arbor had to say about putting Frank on the team:
For years, Frank has been a staple of the Quebec jib scene, quietly pushing the progression of street snowboarding to new levels until he broke onto the world stage with his video part in Déjà Vu’s self titled freshman release. The video won both TransWorld Snowboarding’s and Snowboarder Magazine’s award for Video of the Year in 2013. The same year, Frank took home the viewers choice gold medal in X-Games Real Snow.
“After visiting the headquarters for Arbor and talking with the crew, I knew it was the brand I wanted to ride for,” says Frank. “Their family vibe is the best and the boards ride so perfectly. I have been riding the boards for the past two months and I’ve never been this stoked to be on snow.”
Frank has been stacking shots for Déjà Vu’s second release, Encore, a two-year project that will premiere Fall 2015.
“I can’t think of anyone else who is equally entertaining to watch on or off their snowboard,” says Arbor Team Manager, Sean Black. “Every year, Frank delivers the most progressive video parts filled with unparalleled trick selection, flawless style, and next level antics. His energy and experience add immeasurable value to our program.”