Today, anon optics is proud to unveil a completely re-designed anonoptics.com, which features all of anon’s new 2013 goggle styles and an impressive list of new digital tools to better experience the brand.

When users first drop in on the new anonoptics.com, the first thing they’ll likely notice is the website looks and works great from any device – whether it’s a desktop, a tablet or a smartphone. That’s because for the first time, anonoptics.com was built with a ‘responsive design’ to make it user-friendly from nearly any device.

The second thing that will standout on anonoptics.com is the revolutionary new M1goggle, which has its own dedicated section on the website. Inspired byanon pro riders, the new M1 goggle utilizes magnets, which make swapping lenses on the fly faster and easier than any goggle to precede it. The resulting advantage of the M1 is split-second lens changes, all made possible through an exclusive design technology called ‘Magna-Tech’, which pulls, guides, and locks the lens into the M1′s frame. With the M1, riders can instantly adapt to ever-changing light conditions without the hassle of lenses that are difficult to switch out. See for yourself how easy it is to change lenses in the M1 video.

Other key new features of anonoptics.com include new pro-model videos, which tell the story behind what inspired each anon pro-model; an updated team section that showcases each team rider’s digital snowboarding journal; and social media tabs on the homepage that display real-time updates from anon’s Facebook, Twitter, Instagram and iPhone App. In addition to all this, anon has created a new interactive frame fit chart where a full 360-degree view of all goggle styles shows how well each anon frame will fit your face.

Just in time for the website launch, anon has also completely re-designed its iPhone app. Stand-out updates include a new Rider Journal experience with a streamlineddesign and archiving capabilities, plus enhancements to the Team Travel section, which make keeping track of your favorite anon rider more fun than ever before.

To check out the entire 2013 anon line, head to www.anonoptics.com where users can get to know the product, the team, and download the re-designed anon app for iPhone. Also be sure to check out the all-new 2013 anon brand video.