Los Angeles, CA—Aegix Performance Apparel, a new armored apparel brand, will celebrate the launch of Aegix Gear, a patent-pending line of snowsports outerwear on November 16 with the Aegix Official Launch Party at the world-famous Viper Room on the Sunset Strip. The line — which incorporates state-of-the-industry materials, biomedical engineering, and extensive wear testing to shield snowboarders and skiers fromthe elements and protect their bodies from the impact of rocks, rails, and the occasional brush with gravity — will be on display.

In addition, Matchstick Productions’ latest snow flick, “Push” along with highlights from the season’s most popular snowboard films, including “Finding Time” from Castle Peak Productions, “Friendly Fire” from DFI Snowboards, “Flavor Country” from Sandbox Films and “Draw the Line” from Standard Films will be screened while artists Cut Chemist, NorthCoast Underground, Duress and DJ Roy Ceballos perform.

Aegix Gear is now available in retail stores throughout the greater Los Angeles area as well as in Connecticut, Massachusetts, New York and New Jersey. The product is also available online at www.aegixgear.com and at www.REI.com.