Kalispell, MT. – Identity snowboards formally announced Thursday thatthey have signed Adam Hostetter to their pro team. Hostetter willheadline identity’s pro team and assist in areas of marketing, promotionand product development over the next three seasons.

“We are very excited to have a rider of Adam’s caliber on our decks forthe next few seasons” stated sales & marketing director Jeremy Hadley.”Adam will be able to provide us with invaluable input so we cancontinue to push the envelope of producing innovative, customsnowboards.” Hostetter, a member of the 1998 Olympic snowboard team is a4 time National Champion with 4 Pro BoarderX victories under his belt.Other accomplishments include 1993 Amateur snowboarder of year, layingclaim to numerous first descents in Alaska, New Zealand, and theHimalayas, as well as appearing in all four Teton Gravity Researchfilms.

In addition to his strong riding background, Hostetter is also thefounder of Red i Productions, a full service advertising agency based inLake Tahoe, CA. Established in 1997, Red i Productions handlesadvertising and marketing duties for Boulder Gear, USSA Grand Prix,Shimano Snow Technologies, Teton Gravity Research and Points North HeliAdventures. Adam also travels thecountry in his 68-foot Storm Trooper RV, posting photos and documentinghis travels.

“This will be an awesome season in the Storm Trooper, spreading theword about identity and riding as much powder as possible”, statedHostetter. “I’m excited about being at the ground floor with thiscompany. I think we have what it takes to become a real player in theindustry.”