Aaron Robinson and Iris Lazzareschi Take Home the Final Katana Sword of the Season

Aaron Robinson and Maria DeBari Win in Overall Tour Points at The North Face Masters Finale in Kirkwood

Callan Chythlook-Sifsof Wins the Young Gun Award

Kirkwood, CA – March 5, 2011 – With a storm rolling in, making the day a one-run competition, last year’s men’s overall tour winner Aaron Robinson was determined, and succeeded in taking home not only the win at Kirkwood but the overall title for a second year in a row at The North Face Masters of Snowboarding presented by PrimaLoft®.  Iris Lazzareschi scored first for the women at Kirkwood, but was one point short of the overall crown with Maria DeBari taking top honors.

“Year after year, the riders just keep getting better,” said Head Judge Tom Burt. “The competitiveness of the tour is off the charts. With the top two women being separated by only one point, and the overall winner for both men and women being anyone’s game until the very end, it made for an exciting end to a great year.”

Aaron Robinson was fast and fluid, and hit a natural feature in the middle of the venue for a big, floaty air.  Robinson hit a spine at the bottom and threw a big frontside 360 finishing with a 91.33.  He was followed in second place by Squaw Valley’s Ralph Backstrom with an 89.33, who was also second in overall tour points.  Third place in the competition went to Andrew Irwin with an 87.00.

“I’m super psyched.  This morning, when I woke up, I said I was just going to go out and win this thing and I did,” said Aaron Robinson. “I get to be the reigning champ for a whole year again; the two-time reigning champ this time.”

For the women, it was bittersweet for Squaw Valley’s Iris Lazzareschi, who took first in Kirkwood as well as in Crystal, but missed first overall by a single point.  Lazzareschi impressed with an 88.3 and a line down looker’s right into the upper Harnell’s section, down to Frank’s alternate, airing into the top, and finishing with an air out of the trees at the bottom. Callan Chythlook-Sifsof of Alyeska, AK came in second with an 85.67, and Mt. Baker’s Maria DeBari took third at Kirkwood with an even 85.00, but came in first in overall tour standings.

“I went into it knowing that if I stomped everything I could probably do well.  Everyone is riding so hard right now, you just never can tell.  I rode my line hard and I’m stoked on it,” said Maria DeBari. “I can’t believe my overall win was only by one point, I’m definitely going to have to share the celebration with Iris.  It was a really tough season this year and I’m just so excited to wind up on top.”

The North Face Young Gun Award, which rewards rider under 25 years of age who demonstrate raw talent and innovation in their riding style, went to Callen Chythlook-Sifsof, and the overall tour Young Gun Award went to Josh Warnick, who took it home at the first stop of the season in Snowbird.

About The North Face Masters presented by PrimaLoft®

The North Face Masters is an open, three-stop, competitive snowboarding tour providing the best big mountain snowboarders in the world with an all-natural stage to express skill, creativity and athleticism.  In an arena designed and built by Mother Nature, it’s a unique opportunity for elite riders to mix style with cliffs, chutes, and powder.  Athletes are judged based on their lines, control, fluidity, creativity and style; 2010 winners Aaron Robinson and Shannon Yates excelled in these areas.  In addition to the $15,000 cash prize purse at each stop of the tour, TNF Masters also recognizes riders under the age of 25 that demonstrate raw talent and innovation in their riding style for the Young Gun Award.  One Young Gun is selected at each Masters stop, as well as a series overall; award recipients embody the big mountain riding culture and are the future of the sport.

The North Face Masters of Snowboarding is presented by PrimaLoft® and is supported by The North Face, Subaru of America, Mountain Sports International, Sierra Nevada Brewing Co., Comcast Sportsnet, Snowboard Magazine, Clif Bar, Snowbird Ski & Summer Resort, Crystal Mountain and Kirkwood Mountain Resort.

About Mountain Sports International
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI owns and produces the Freeskiing World Tour, in addition to several other properties and concepts.   MSI provides event management services for The North Face, Burton, Salomon, and Red Bull and has provided infrastructure and expertise for the NBC Gravity Games and ESPN Action Sports Projects, including the Tony Hawk Gigantic Skatepark Tour.

MSI specializes in matching clients with events for brand penetration into target demographics, developing product identification and loyalty.  MSI matches brand and culture, company and credibility to create sought-after events that help to define the action sports culture.  For more information, visit www.mtsports.com.

About The North Face

The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. For more information, visit www.thenorthface.com.

About PrimaLoft

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe.  Its family of products are manufactured in the US, Europe and Asia.  The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com and www.primaloftyarn.com.

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Sara Waldman

· Senior Communications Manager

Mountain Sports International, Inc.
1435 S. State St.

  • Salt Lake City, UT 84115

+1.801.349.4612  office
+1.954.482.2957  cell
+1.801.349.4613  fax
swaldman@mtsports.com