The Times line allows 686 the opportunity to collaborate with other premium companies to create limited edition outerwear lines only available through 686. This limited edition line will only be available one season, with scarce quantities produced and distributed through finer select retail establishments. For the 05/06 winter season, 686 selected Dragon Optics for men and Hello Kitty for women and girls. Each new season, 686 will team up with two new companies to keep things fresh and exciting.
The Times line offers customized outerwear jackets, outerwear pants, printwear and accessories that reflect both 686 and the selected companies. In addition, the jackets and pants in the Times line will include “special accessories, only available when the main item is purchased. The men’s Times line will include a custom DX – Limited 686 (X) Dragon goggle in the jacket and an additional Dragon mirrored lens in the pant. For the women’s Times line, a custom 686 (X) Hello Kitty makeup bag will be included in the jacket, and a wallet in the pant.
“I wanted to continue 686’s ‘more than you expected’ philosophy on design and do something that’s never been done in our industry, explains President and Creative Director Michael Akira West.
“We are thrilled to partner with a 686 on the first collection of Hello Kitty outerwear, says Bruce Giuliano, Senior Vice President of Licensing at Sanrio. “686 is well- known in their industry for quality and innovation and we’re proud to offer this new collection to our fan base and introduce Hello Kitty to theirs.
“Retail needs new exciting ideas to bring energy to the kids on the sales floor, and the Times project is the perfect story for them to tell, says Dragon Optics’ Director of Sales Charlie Anderson, “I think the two brands are a perfect compliment to each other and Dragon couldn’t be more excited about the opportunity to be involved.