686® X Blind Skateboards® Winter 2012-2013 Capsule Collection Now Available
LOS ANGELES, CA – November 26, 2012 –The core of skateboarding is about doing things for you and not giving a damn what others do or think. This rebellious nature resonated with a lot of skateboarders early on, so Steve Rocco decided to make a statement by starting Blind Skateboards® with Mark Gonzalez. The name “Blind” was a jab at Gonz’s former sponsor, Vision. OG Blind artist, Marc Mckee, recalls, “When Blind and World first started, there were no limitations on what we could or couldn’t do.”
The more Blind® called people and companies out, the more popular it became. The no rules, DIY mentality of Blind was a huge influence in how 686® started. To commemorate this, 686® x Blind® is introducing a capsule collection that showcases the rawness and humor of what it was like back in the day. Blind® looked at corporate America and the “Big 3” skate brands (Powell, Vision, Santa Cruz) as made up of everything that skateboarding shouldn’t be. This was best communicated through their graphics, ads and having legends like Gonz, Jason Lee and Rudy Johnson charging forward. Blind® reflected the raw nature and unwritten rules of being free to do whatever you wanted.
Take a look at some of the past Blind® artwork and some of the revolutionary graphics from Marc McKee, who also designed the graphics behind the 686® X Blind® pieces for this season. Watch as his sketches in pencil get transformed into an outerwear collection that made quite an impact, just like Blind® did back in the day….
Want more Marc Mckee? We don’t blame you. Support him here: http://www.amazon.com/Art-Marc-McKee-Seen/dp/1935613235/ref=sr_1_1?ie=UTF8&qid=1352229967&sr=8-1&keywords=Marc+McKee
Rider owned and operated, Westlife™ Distribution USA LLC is the parent company of 686® technical apparel, Matix Clothing® and the exclusive partner with New Balance® and Dickies® performance products. Since 1992, Westlife has provided the riding community with innovative, progressive, and technical apparel, outerwear, footwear and accessories found in specialty retail locations throughout the world. Log on towww.686.com and www.matixclothing.com for more information.