LOS ANGELES (August 11, 2011) – Venice Beach is gearing up to host the 5th Annual Supergirl Jam — the action sports industry’s only large-scale, all-female competition and lifestyle series — on Sunday, August 21.  The world’s top female athletes in skateboarding and snowboarding will take over the heart of the famed Venice Beach Boardwalk to compete in front of thousands of fans.
The Supergirl Jam is designed to empower young women by celebrating their strength, independence, creativity and intelligence and showcases nearly 100 of the top athletes in action sports competing for the coveted Supergirl pink cape.
The snowboard rail-jam contest will feature a 28-foot tall man-made mountain onto which 80,000 pounds of REAL snow will be packed and ready for the ladies to bring their winter slope style to the beach! 2010 Champion Danyale Patterson (Anchorage, AK) will be back to defend her title against two-time winner, Laurie Currier (Wrightwood, CA), and last year’s runner-up, Desiree Melancon (Riverside, CA).
The Supergirl skateboard jam will feature both pro and amateur street competitions with the world’s top female skaters on a custom-built course. For the first time in Supergirl Jam history, the Am-Jam contest will be hosted on the pro course and the top amateurs will advance to get a shot at competing alongside the pros.
The star-studded field of skateboarders will include defending champ and X Games Gold Medalist Alexis Sablone (New York, NY), former Supergirl Jam champ Amy Caron (Huntington Beach, CA), and Brazil’s young star Jessica Florencio (Sao Paulo, BR).

The event kicks off at noon at the corner of Windward Ave. and the Venice Beach Boardwalk (next to the basketball courts) and will wrap up around 5 p.m. Guests will also enjoy a festival village complete with a DJ, autograph signings with the pros, and vendors. Admission to the event is free and open to the public.
“This is one of my favorite events of the summer and I can’t wait to get back to the snow on the beach,” said pro snowboarder Jamie Madrid.


Supporters of the 2011 Supergirl Jam include: Warner Bros Consumer Products, Warner Bros. Television’s upcoming new comedy series “I Hate My Teenage Daughter” (premiering November 23 and airing Wednesdays 9:30/8:30c on FOX), Paul Mitchell®, Air Force Reserve, Mountain High Resort, Boarding for Breast Cancer Foundation, vitaminwater, Custom Hotel and High Rooftop Lounge.


The 2011 Supergirl Jam series features more than 100 of the world’s top female pros in surfing, skateboarding, and snowboarding.  The first event of the 2011 series, the Supergirl Pro Junior surf contest, an ASP 6-star event, will be held in Oceanside at the Oceanside Pier on August 13.
The Supergirl Jam series will be broadcast nationally in October via three hours of coverage on FOX Sports Net (FSN) and five hours of coverage on Fuel TV.  For more detailed information on the Supergirl Jam event or the television programming please visit www.Supergirljam.com http://www.Supergirljam.com.

The Supergirl Jam is run by ASA Entertainment, one of the leading producers of action sports event and television programming in the US, in conjunction with Warner Bros. Consumer Products.