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4th Annual The North Face Masters of Snowboarding 2011 Tour Announced
Athlete and media registration opens on December 7 at 10 a.m. MST

Salt Lake City, UT – November 9, 2010 – Mountain Sports International, Inc. and The North Face announce the 2011 competition stops for The North Face Masters of Snowboarding presented by PrimaLoft kicking off January 20-22 in Snowbird, UT; February 6-8 in Crystal Mountain, WA; and March 3-5 in Kirkwood, CA. The fourth annual The North Face (TNF) Masters is the largest big mountain snowboarding competition in the country, and it provides a venue for the best snowboarders in the world to compete for a total $45,000 cash prize purse.

“In three short years, The North Face Masters has established itself as one of the top open, big mountain competitions in the world with athletes such as Travis Rice, Ralph Backstrom, Rob Kingwill, Aaron Robinson and Matt Annetts showcasing their creative style on big mountain terrain,” said Adam Comey, president of Mountain Sports International.

TNF Masters is an open, three-stop, competitive snowboarding tour providing the best big mountain snowboarders in the world with an all-natural stage to express skill, creativity and athleticism. In an arena designed and built by Mother Nature, it’s a unique opportunity for elite riders to mix style with cliffs, chutes, and powder. Athletes are judged based on their lines, control, fluidity, creativity and style; 2010 winners Aaron Robinson and Shannon Yates excelled in these areas. In addition to the $15,000 cash prize purse at each stop of the tour, TNF Masters also recognizes riders under the age of 25 that demonstrate raw talent and innovation in their riding style for the Young Gun Award. One Young Gun is selected at each Masters stop, as well as a series overall; award recipients embody the big mountain riding culture and are the future of the sport.

“We’re thrilled to have Snowbird host the first stop of the The North Face Masters,” said Snowbird President Bob Bonar. “The combination of La Nina, some strong early season storms and a fantastic field of competitors should make for another great event.”

TNF Masters attracts big mountain snowboarding competitors from around the world with all male and female snowboarding competitors age 18 and above invited to participate. Athlete and media registration opens on December 7, 2010 at 10 a.m. MST at www.thenorthfacemasters.com.

The North Face Masters of Snowboarding is presented by PrimaLoft and is supported by The North Face, Subaru of America, Mountain Sports International, Sierra Nevada Brewing Co., Comcast Sportsnet, Snowboard Magazine, Clif Bar, Snowbird Ski & Summer Resort, Crystal Mountain and Kirkwood Mountain Resort.

About Mountain Sports International
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI owns and produces the Freeskiing World Tour, in addition to several other properties and concepts. MSI provides event management services for The North Face, Burton, Salomon, and Red Bull and has provided infrastructure and expertise for the NBC Gravity Games and ESPN Action Sports Projects, including the Tony Hawk Gigantic Skatepark Tour.
MSI specializes in matching clients with events for brand penetration into target demographics, developing product identification and loyalty. MSI matches brand and culture, company and credibility to create sought-after events that help to define the action sports culture. For more information, visit www.mtsports.com <http://www.mtsports.com> .

About The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. For more information, visit www.thenorthface.com <http://www.thenorthface.com> .

About PrimaLoft
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com <http://www.primaloft.com> and www.primaloftyarn.com. <http://www.primaloftyarn.com>
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