Las Vegas, NV—As a brand committed to pushing creativity, innovation and progression to the next level, ThirtyTwo is equipping its 2007 Prime and Forecast boots with RECCO® reflectors. RECCO is an avalanche rescue system used worldwide to facilitate the rapid recovery of buried riders. Over the last 12 years, ThirtyTwo has become the premier boot brand for snowboarders around the world that want to ride at the highest level.
Brand new for 2007, the Prime is one of the most high-end, feature-driven, customizable boots on the market, featuring an Ankle Tongue Tension System and a Customizable Power Wrap System that forms to the unique contours of each rider's feet for supreme fit. The Forecast is the cleanest, smoothest, stiffest, most protective and powerful men's ThirtyTwo boot, making it an obvious choice for aggressive backcountry riders around the world.
"As the premier boot brand for snowboarders around the world who want to ride at the highest level, ThirtyTwo is glad to work with RECCO to increase the safety of its consumers, said Brian Cook, ThirtyTwo brand marketing manager. "Avalanches are a real danger in snowboarding, and in addition to using a transceiver, RECCO facilitates the rapid location of buried riders, which increases their chance of being found.
RECCO is an avalanche rescue system utilized by 500 rescue organizations worldwide to facilitate the rapid location of burials. The two-part system consists of a detector used by organized rescue groups and reflectors that are integrated into apparel, helmets, protection gear or boots. Together, they enable directional pinpointing of a victim's precise location using harmonic radar, but are not a substitute for a transceiver. Complementary in function, the system is an additional tool that does not interfere with avalanche dogs, transceiver searches or probe lines. The RECCO system facilitates a faster organized search and increases the chance of being found in time.
Since 1995, ThirtyTwo has been pushing snowboard footwear technology to the next level. With the passionate ThirtyTwo team leading the way in product development, there is a perfect ThirtyTwo boot for all types of terrain, from city handrails to powder days in the backcountry. Rider owned and rider driven since day one, ThirtyTwo provides the most authentic high-quality, lightweight, 100% heat moldable boots on the market. For additional information, visit www.thirtytwo.com.