Today, Big Bear Lake Resort Association (BBLRA) announced it will sell $11 midweek lift tickets to Big Bear Mountain Resorts (Snow Summit and Bear Mountain) with discounted lodging accommodations as part of its 11–11–11 Special Offer. The deeply discounted lift tickets are 80 percent off the regular rate. The 11–11–11 Special Offer is a one-time deal that is only available for purchase during a 24-hour window Friday, November 11, 2011 from 12:01 a.m. to 11:59 p.m.

To qualify for the $11 lift tickets to Snow Summit and Bear Mountain guests must book at least one night lodging accommodation for arrivals during the 2011-2012 winter season (November 14 – April 13, 2012). The package deal, called The 11–11–11 Special Offer, is good for midweek overnight stays Sunday through Thursday, non-holiday and skiing or riding Monday through Friday, non holiday. In addition to the $11 lift tickets, BBLRA maintains the 11–11–11 theme with an 11 percent discount on all lodging reservations, and reduces its regular $20 processing fee to just $11. There is a limit to two $11 lift tickets per itinerary. However, more tickets may be purchased at 25 percent off the regular rate.

“Groupon and Living Social can’t even come close to this deal!” said Big Bear Lake Resort Association President & CEO Rick Shoup. “I think the last time Big Bear skiers had the opportunity to purchase tickets this cheap was in the 1950’s. This marks the largest discount in Big Bear’s history.”

The 11–11–11 Special Offer is a one-time 24-hour sale that takes place November 11, 2011, and includes $11 midweek ski lift tickets, 11 percent discounted midweek lodging and a cut-rate $11 processing fee. The 11–11–11 Special Offer is only valid with lodging and lift ticket purchase at the time of booking. Lift ticket vouchers and lodging discounts are not valid during the holiday periods; November 24–27, 2011; December 17–31, 2011; January 1–8, 2012; January 14–16, 2012; and February 18–20, 2012. Dates are subject to change. There is limited availability and black out dates and other restrictions may apply. The 11–11–11 Special Package is available online at www.bigbear.com November 11, 2011 from 12:01 a.m. to 11:59 p.m. or by phone at 800-424-4232 from 9 a.m. to 5 p.m.