PRIOR UNVEILS NEW HYBRID ROCKER ALL MOUNTAIN FREESTYLE SNOWBOARD

WHISTLER, Canada – February 20, 2009 – Whistler based Prior Snowboard Manufactory Ltd, known throughout the world as manufacturers of premium, handcrafted snowboards and skis, has designed the most versatile all-in-one snowboard on the market – the All Mountain Freestyle (AMF) Rocker.

The AMF Rocker has a twin shape for switch riding, yet is slightly directional with a 1.3cm setback on the inserts so that riders can bump their bindings back on pow days if they choose.  A relatively deep sidecut provides added agility in the trees, chutes and riding the halfpipe.  And the key element to this board’s versatility, the rockered tip and tail combined with subtle camber under the waist of the board, is what Prior likes to call the hybrid rocker.

Our hybrid rocker allows the board to turn on a dime and transition effortlessly from edge to edge.  Incredibly, effective edge length is the same as regular cambered boards allowing the rider to carve on icy and hard pack conditions without washing out. Having rocker at the tip and tail provides powder float when riding regular or switch, while also giving the rider the ability to do smooth and easy presses and butters.  The rockered zone has been kept relatively stiff for stability on big take offs and landings and to provide strength and pop for presses and ollies.

The AMF Rocker is handcrafted with the same premium quality materials and high standards as all Prior models with a full aspen/maple wood core, triaxial/carbon glass, UHMW sidewalls, full wrap Rockwell 48 edges, and ultra fast and durable sintered graphite base.

Prior has been making handcrafted snowboards since 1990, splitboards since 2000 and skis since 2001. Prior offers an extensive line of premium, high-performance custom snow products to suit a variety of riding styles and preferences.  All Prior boards and skis are handcrafted at the custom Prior factory in Whistler, Canada (home of the 2010 Olympics), where the company has immediate access to North America’s largest winter resort.

For more information or to order Prior snowboards visit www.priorsnowboards.com or call toll free 1-877-93-PRIOR.