Over the past 8 years Joyride Snowboards Ltd. has continually pushed the limits of snowboard design and has built a worldwide reputation for innovative, high quality, and high performance products. For the 1997/98 season, Joyride is pleased to introduce a line up of 17 new shapes that take advantage of the latest in production processes and construction materials.
All Joyride Snowboards feature our proven “O Cap” construction and are built with pride at Joyride’s California-based factory. Our design process incorporates a variety of input from our pro riders, regional rep riders, resort rental programs, employees, friends, and the general public. Due to the proximity of our factory to the mountains, we are able to build prototypes and get them on the slopes the same day, then make changes and adjustments the next day. All of our design staff rides, so there is no loss in transferring ideas from the mountain into production.
Our 97/98 boards are the strongest and lightest we have ever made. New features include the latest in tri-directional fiberglass technology, incorporating new graphite composites which we have developed with a leading manufacturer of aerospace materials, lowered nose and tail heights, sintered bases, high grade custom poplar cores (20% lighter!), unique tip and tail protector shapes and engravings, and our new Ready 2 RideTM factory tuning and waxing- all backed by our full two year warranty.
The new Signature Series features high performance boards designed by Gabe Crane (156cm), Joni Makinen (157cm), Bobby Meeks (158cm) and Hillary Maybery (149cm).
Our Premium Twins (143cm, 148cm, 152cm, 155cm) incorporate new nose and tail profiles and new specifications designed for ultimate freestyle performance.
Joyride’s Premium Directionals (151cm, 156cm, 161cm, 166cm) are geared towards all mountain riding performance in a wide variety of snow conditions, and feature a newly developed 65 degree cap angle for increased torsional stiffness, edge hold, and stability.
The Joyride Lite Collection (138cm twin, 144cm twin, 150cm directional, 154cm twin, 159cm directional) is a new series of twin tip and directional boards designed for value and performance. Softer flexing, forgiving shapes geared towards riders of all skill levels.
The Joyride Binding program has been refined with a number of new adjustability features that will allow the rider to fine tune the binding for his/her individual preferences and perfect comfort. Our Flying WedgeTM and Side ShimTM boot fit options, two different high back sizes, new stance options, and color choices allow our 97/98 Wind, Rain, and Lava bindings to be truly personalized.
Joyride Limited Outerwear- Joyride is adding a new affordable collection of stylish sweaters and jackets to our full line of softgoods accessories. Designed with functionality and durability in mind, these items offer riders exciting new outerwear options.
Joyride Luggage- Boardbags, Touring Packs, Daypacks, and Duffel bags to meet any rider’s travel needs.
For more information regarding any fine Joyride products, click here.