Rob Morrow at age 19, a former Junior World Snowboard Champion and his cousin Neil Morrow, a 19-year-old Engineering student, began Morrow Snowboards in 1989 with their sleeves rolled up. To research the best manufacturing methods, they literally cut a few boards in half, building prototypes on a used press in a rented warehouse. While impatiently waiting for the press to be assembled, they backed Rob’s father’s truck into the warehouse and onto one of their first models for pressing, a tribute to the drive, creativity, and innovation that would be a hallmark of their company.
After developing models made of innovative new material combinations, and realizing the huge, untapped market looking for better boards at the time, they incorporated Morrow Snowboards in October, 1989.
Since 1989, Morrow has grown from 2 employees to over 200 and into a new, 120,000-square-foot manufacturing facility. As the first large-scale American snowboard manufacturer, Morrow retains control of design, production, quality, and testing.
A list of Morrow innovations reads like a history of modern snowboarding itself, starting with the original 1650 Blaze. The 1990 Freepro Series was the first to feature deep, modern sidecuts. The Multipro Series was the first affordable all-around high-performance board developed for the average rider. The 1991 Freepro R.E.M. 60 board was the first to feature a rotated elliptical sidecut for riding fakie on one of the first twin tips. The 60 and 64 Spoon Noses were the first spoon-nosed boards designed specifically for spinning and riding fakie, substantially aiding in the progression of modern freestyle. In 1993, Morrow introduced the Revert (the first functional wide snowboard), the Debarker boot (the first square-toe lacing system design), and the first Lunchtray (a short board designed primarily for park riding). 1994 saw the introduction of Morrow’s innovative Carbon Fiber Torsion box construction ( the strongest and lightest form of snowboard construction ever developed, the truly amazing interchange able 7075 component binding system, which requires only one tool and hand for every possible adjustment, and the X Boot (the first to allow for medial and lateral flex adjustment). ’96/97’s technical innovations promise to raise the bar once again.
The Morrow philosophy is simple. We concentrate on developing the best-engineered. best-performing snowboards and equipment available anywhere so you can concentrate on the next session.