Burton Launches New Women’s Snowboard Boot in Collaboration with The Frye Company
Burlington, VT (October 15, 2014) Burton Snowboards is excited to debut a new women’s snowboard boot in collaboration with The Frye Company, makers of timeless, handcrafted footwear and leather goods for 150 years. Now available in select stores worldwide, the Burton x Frye® snowboarding boot combines Burton’s most advanced technology with Frye’s enduring style and craftsmanship to create an all-mountain women’s snowboard boot that features uncompromising quality and a standout silhouette.
By far the most fashion-forward women’s snowboard boot ever made, the Burton x Frye boot stays true to the long revered design of The Frye Company’s treasured Harness boot. Like its iconic footwear counterpart, the Burton x Frye snowboarding boot features the distinctive Harness ring, straps and studs that has made the boot a favorite for generations. Crafted with authentic USA-made Horween premium leather and boasting Burton’s top-shelf technologies, the boot looks as good as it performs.
On the technical side of things, the Burton x Frye snowboarding boot features the all new Boa® Coiler™ Closure lacing system, an exciting new addition to the Burton 2015 winter boot line. The new quick and dependable lacing system will make it easier than ever for riders to get in and out of their boots, along with simple adjustability in just a click. In addition, the Burton x Frye boot features Burton’s exclusive Women’s-Specific True Fit design, making the boots comfortable from day one on the hill.
To celebrate the collaboration, select styles of the original Frye Harness boot will be sold for a limited time at U.S. Burton Flagship stores alongside the Burton x Frye snowboard boot. Learn more about the new Burton x Frye snowboarding boot at Burton Flagship stores, select Burton retailers or burton.com.
About The Frye Company
On March 10, 1863, John A. Frye opened the doors of a small shop on Elm Street in Marlboro, Massachusetts. The shoes he made served a simple purpose: to provide honest, durable footwear for the residents of the small New England town.
In time, Frye’s family would grow and The Frye Company would expand, becoming artisan manufacturers. Each generation of Frye craftsmen dedicated themselves to the art of shoemaking, creating new patterns, discovering new materials and even inventing shoe-making machinery. The dedication to crafting footwear as functional as it is durable has been our company’s benchmark ever since.
Frye’s history and heritage is told in every stitch of the shoes we have made for 150 years, across cultural shifts and changes in tastes, for generation upon generation. Now, Frye boots are worked and roughed up on country roads and city streets, and chosen above all others for their enduring style and uncompromising quality.
Despite our reach and success as boot makers, our mission has not changed since our days on Elm Street — to make the best-looking, hardest-working shoes with enduring style. For more information, please visit: www.thefryecompany.com.