The Salt Palace in downtown Salt Lake City is host to the Outdoor Retailer Winter Market. The place is bulging with outdoor gear from carabineers to snowboards to lip balm. Things kicked off with an on snow demo of 2010/2011 gear at Snow Basin, Utah. “We were turning screws all day. Seriously I didn’t look up until 2,” said a busy and excited Lisa Branner of Venture Snowboards. The handcraft board manufacturer was one of very few board companies represented at the on snow demo and show.

That, however, doesn’t mean that snowboard brands were lacking in this outdoor centric product showing. Cilla was showing their line of snowboard layering, Venture was holding down the snowboard spot. Atomic, Outdoor Technologies, Smith and Voile all had noteworthy shred goods. And of course all the backcountry experts were displaying their new gadgets. See what we caught our eye in the photo slideshow below.