(Pacific Palisades, Calif.) – CLIF® Bar’s highly anticipated seasonal flavors are back for the 10th consecutive holiday season and this year, CLIF Bar will donate one percent of net seasonal sales to Protect Our Winters (POW).
CLIF Bar seasonal flavors return with three proven favorites – Iced Gingerbread, Peppermint Stick and Spiced Pumpkin Pie.
The proceeds will be directed entirely to POW’s climate education program, Hot Planet/Cool Athletes, an athlete-driven in-school assembly program designed to educate and inspire high school students to better understand the science and effects of climate change and become the next generation of environmental leaders. Since 2011, with CLIF Bar’s support, the program has reached over 15,000 students nationwide, delivered by athletes that include Gretchen Bleiler, Jeremy Jones, Forrest Shearer and Ingrid Backstrom.
“We’re truly honored that CLIF Bar has selected Protect Our Winters as the recipient of this year’s seasonal flavor proceeds. CLIF Bar has played such an integral role in POW’s growth since 2007 and we truly appreciate this exciting partnership,” said Chris Steinkamp, POW’s Executive Director.
The three limited edition CLIF Bars join 16 year-round flavors, all made with great-tasting organic ingredients you can see and taste. CLIF Bars are a good source of protein and fiber, which help the body digest carbohydrates slowly to deliver sustained energy. CLIF Bars are also free of trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs.
About Protect Our Winters
Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 40,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit www.protectourwinters.org.
About CLIF Bar & Company
CLIF Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on CLIF Bar & Company, please visit CLIFbar.com, check out our Facebook page at facebook.com/CLIFbar and follow us on Twitter at: twitter.com/CLIFbar.