Target Offers Special Edition Of Ubisoft Shaun White Game

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MINNEAPOLIS, Minn. – October 8, 2008 – Snowboarding phenomenon and Target athlete Shaun White will be riding his way into Target stores this Winter with an exclusive edition of Ubisoft’s newest action sports title, Shaun White Snowboarding.

The special Target edition of the game will have exclusive extended content and features that consumers won’t be able to find anywhere else, including the Target Mountain – an entire mountain environment found only in the Target exclusive edition.  Gamers will also be able to take advantage of exclusive jibs, additional scenes and more characters.  Additionally, players will be able to cozy up in the game’s virtual version of the Target Chalet, the real-life mountainside home where Shaun and his fellow Target athletes hang out with friends and family at the annual Winter X Games in Aspen, Colorado. Among other exclusive features, the Target Chalet is the only indoor environment anywhere in the game.

Target guests are now able to purchase a $5 pre-sell card to ensure they’ll be shredding the mountain as soon as the exclusive version hits shelves.

“Shaun has been riding for Target for nearly seven years, so this exclusive version of Shaun White Snowboarding was a natural fit for our relationship with him,” said Troy Michels, Target Lifestyle Marketing. “It’s great to see the Target brand brought to life alongside Shaun in the game and we’re confident that Target guests and gamers will be eager to see what has come from our collaboration in the Target edition of Shaun White Snowboarding.”

Shaun White is an Olympic Gold Medalist and has 42 professional wins, including seven Winter X Games gold medals.  He was also the first athlete to win gold medals in Winter and Summer X Games in unique disciplines. White has collaborated with Ubisoft’s award-winning development team to create Shaun White Snowboarding. The game features open-world mountains across the globe, where players are free to define their own experiences, and express themselves through tricks, unique riding styles, and highly customizable avatars.  Players can also hang out with their friends and have fun off the board by throwing snowballs, hiking to access secret spots, and filming their friends doing tricks.

“I’ve had a blast working with the Ubisoft developers, and we’ve created a game that’s really different from any other action sports game,” said White. “I think it really captures my style, and I can’t wait to see what Target guests think of the extra features we’ve made just for them.”

For more information about Shaun White Snowboarding, please visit www.shaunwhitegame.com.

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10 Comments For This Post

  • Summit Kid Says:

    “Offer’s” ????? Really? We’re not even proofreading headlines anymore?

  • santa cruz what what Says:

    i’m as they say “stoked” that other peeps in the scummit are stoked on grammer.

  • damo Says:

    wow man shawn white has target for a sponsor… almost as impressive as his opening in the Park City vid…

  • joe mama Says:

    shawn white is a sell out

  • ben Says:

    yeah but hes damn good at pipe

  • val kilmer Says:

    So you’re telling me that if I buy the Target edition, I can sit inside a special Target lodge??? Instead of actually playing the game?! Rad! Sounds like Target has us extreme sports athletes all figured out. Do yourselves a favor and don’t buy this game, it looks like coolboarders, and STOKED is going to be way better, but they just don’t have the budget to market it down your throats like SW does. Ive played them both, Val Kilmer gets advance copies of all this shit and Stoked plays like Skate.

  • cj Says:

    funny, because this has not even been said by Ubisoft, some website popped up one day and said it then everybody started believing it, and I will laugh my rear end off if it comes out to be a lie, Stoked looks like crap anyway buddy. You float up in the air for what seems like forever and the environment looks like crap, treest are way out of place and honestly the helicopter cam is just a stupid idea, it moves exactly when and where you move…

  • valkilmer Says:

    Im not claimin Stoked is the best thing, but it is definitely better to support a snowboard company than it is to support Target. Fact is, both snowboarding games suck, and Skate 2 doesn’t drop til March, so you might as well give Absinthe your money, who will use it to make a decent movie, whereas Target will just use the money for bigger Shaun White billboards along the freeway

  • gert Says:

    When are the makers of skate gunna make a snowboard game that kooks dont wanna play, keep kooks and jim mangan out of snowboarding

  • Nick Says:

    I’ll probably pick up SWS but not the Target edition. Target has nothing to do with snowboarding. I’ll probably get Stoked, too because its only $40. I hope Stoked comes out looking better than the gameplay videos out now, they have some polishing to do on it.

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