MissBoarder Snowboard Shop Opens in Tahoe
lgallagher
- October 08 2008
- 651 views
- 18 comments
MissBoarder Women’s Snowboard Shop Opening in Lake Tahoe Area
Truckee, Ca., September, 2008
The first women’s specific snowboarding retail company, MissBoarder LLC, has formally announced plans to open its first brick and mortar location this October in Truckee, CA at 10015 Palisades Dr. The first “MissBoarder Boutique” will be located just minutes from several major Lake Tahoe area resorts such as, Northstar, Squaw Valley, Boreal and Alpine Meadows.
The shop “officially” opens its doors on October 13 th “, followed by a grand opening event on Saturday, October 18th. “ It’s gonna’ be a killer event,” said Jessi Ernst, Vice-President of Operations at MissBoarder LLC. “Live music, prizes, contests, the whole bit. The way we see it, we’re kicking off a new age in women’s snowboarding. Finally, girls are going to have a place to call their own and we plan to celebrate it.”
When asked how the MissBoarder retail experience will differ versus a typical shop, Ernst responded, “We’re definitely changing the atmosphere from what girls are used to. As opposed to walking into a male-dominated shop where they may feel like a second class citizen, MissBoarder gives girls the upper hand. This is where girls truly rule the hill.” Missboarder’s inventory will consist of several women’s specific brands such as Roxy, Nikita and Betty Rides while also providing women’s lines from Sessions, Flow, Nitro/L1TA, Never Summer, GNU and more.
Along with providing women with top brands specific to their needs, MissBoarder also takes pride in being an eco-friendly company. A link is provided on their site called “MissBoarder for Mother Earth”, which is an online access point to organizations and activities dedicated to living green. In addition to the website, the first shop will reflect their eco-friendly manner by utilizing available materials such as recycled paper bags renewable bamboo flooring and all natural wax from Pom Pom for tuning. MissBoarder will also carry an extensive inventory of snowboards and apparel that is made from companies who utilize sustainable resources like GNU and Arbor.
Started in 2006 by a family of snowboarders, MissBoarder LLC owns and operates MissBoarder.com, the web’s first online snowboard shop and lifestyle website dedicated to providing name-brand, women’s-specific gear and information to female snowboarders across North America and beyond. While visiting the site, you will find information such as the latest in snowboarding news, riding tutorials, videos, downloads, and chat/ information forums.
Contact: For additional information about MissBoarder.com contact Jessi Ernst at 530-550-7400, or visit www.missboarder.com.(here)
»
October 9th, 2008 at 5:45 pm
I wonder what the response would be if someone opened an exclusively male shop?
October 9th, 2008 at 11:49 pm
Another place for bay area yuppies to come pay full price. Catering to the bay is what Truckee is all about these days. This place will be gone in a season hands down.
October 10th, 2008 at 11:39 am
Well why wouldnt truckee cater to the bay, all the locals here either get hooked up or pro-form their gear.
Shops are for gapes.
*best of luck!
October 10th, 2008 at 12:09 pm
Sweet! Can’t wait to check it out! Being a local, and female, I’m psyched to go to a shop with some selection!
October 10th, 2008 at 12:12 pm
Wow….. Are we not pushing for progression of winter sports? I am stoked to see a shop that gets women involved in snowboarding more so then they ever have been. I did not realize people were such haters. I hope they kill it.
October 10th, 2008 at 12:15 pm
Ever search for women’s gear in Truckee?? Give that a shot and then see how you feel about an all women’s shop. This place will kill it cause the ladies in that area kill and are sick of seeing the same mainstream gear in every shop there. Good luck MissBoarder.
October 10th, 2008 at 12:17 pm
wow, sounds like the boys might be a little jealous!!
October 10th, 2008 at 12:19 pm
Shop should will be cool, I know everyone is working really hard to make sure it’s sick.
Why are people hating? Whats wrong with making hot snowboard chicks look even hotter, haha.
October 10th, 2008 at 12:22 pm
Sounds like all the guys are a little freaked out that women are becomming such a dominant force in riding to the point that they need more attention than the average shop can give. Don’t be so intimidated and stop hating guys! Support the ladies and give some props to MissBoarder. They are just helping women progress with a full shop instead of the back corner usually dedicated to ladies gear in most shops.
October 10th, 2008 at 12:26 pm
If it was a dude, they’d probably say “sweet!” and not think twice.
October 10th, 2008 at 12:28 pm
Long time comming MissBoarder! Thanks for taking notice that we ladies are killin in on the hill. Checked out the website too, thanks for carring more core brands and leaving big timers like Burton to the shops that just wanna turn a profit. Can’t wait to see the shop, best of luck!
October 10th, 2008 at 12:47 pm
“Gone in a season”? Yea right, this company and the people behind it are original, progressive, and dedicated to the love of shredding - high five Missboarder! Hope the grand opening goes off!
October 10th, 2008 at 12:49 pm
There’s nothing better than women making a progessive move into snowboarding. I think its an awesome idea, and it will definitely succeed.
October 10th, 2008 at 1:26 pm
I love you missboarder. Gotta respect the ladies, keep em’ lookin’ fly. Wish I could be there to party and holla at snow babes.
October 10th, 2008 at 4:07 pm
This store will ROCK!!!!!!
October 10th, 2008 at 5:37 pm
finally people are realizing that girls not only love to ride, but they also love to shop! –awesome idea and sooo needed! totally rad brands–psyched on it for sure!
October 15th, 2008 at 11:55 am
i checked out the shop and it really is super dope! ive never seen so much chick gear in one spot! and its really good selection. the shop looks very cute and upscale and the staff is super cool and friendly! u should go chek it!
January 11th, 2009 at 9:49 pm
Nothin hotter than beanies and bikini’s!