O’Neill Evolution 2013 Launch

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Thu, Dec 20 2012 9:20 am | Comments

GO FOR LAUNCH:
THE O’NEILL EVOLUTION 2013

PREPARING COUNTDOWN:
14-19 JANUARY 2013

Davos, Switzerland, December 18, 2012 – The countdown is ON and the O’Neill Evolution 2013 is ready for blast off as the world’s best male and female riders prepare to head to the Jakobshorn in Davos, Switzerland from January 14-19, 2013. Need inspiration for your design? 

This progression-fueled, maximum rated World Snowboard Tour contest has been pushed back a dozen days in the contest calendar to guarantee even better snow conditions, and an even bigger kicker and obstacles. And that’s music to the ears of the 15,000 spectators expected to attend the event.

The 6-star Big Air event will see the return of Seb Toots among dozens of other leading riders. As a former O’Neill Evolution Big Air Champion, Toots knows what it takes to win in Davos, and will be looking to recapture the crown he lost last year. But with world-class talent peppering the field, including the likes of compatriot Antoine Truchon, it won’t be an easy ride to the podium. And as the only Big Air event on tour with open qualifications, who’s to say the O’Neill Evolution won’t shine a spotlight on the next big name in snowboarding? Although chances are our next champion will have to have triple corks on lock.
Evolution 2012 Winner - Mark McMorris (CAN)
The O’Neill Evolution will also bring the city to the slopes with a heavily street-inspired rail set up located at the foot of the men’s and women’s Big Air course. Taking inspiration from the world of street skating, the set up of rails and transfers offers up tons of possibilities, and will no doubt feed and test the imagination of every rider present.The 5-star men’s and women’s Halfpipe contests will be back after last year’s hiatus due to challenging snow conditions, and you can be sure Davos will continue its long-standing tradition of showcasing some of the best pipe riding in Europe.

So with everything primed to go off, it’s anyone’s guess who will claim the lion’s share of the $125,000 total prize money and ranking points available.

The new site is up and running, so keep checking back for more details in the coming weeks. And while you’re there, watch last year’s highlight clip to remind yourself why this is one contest you can’t afford to miss. For those of you that can’t make it to Davos in person, rest easy – we’ll have live web and TV broadcasts streaming the goods into lounges across the globe.
EVENT WEBSITE: oneill.com/evolution

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ABOUT O’NEILL
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature. Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. From the first neoprene surf wetsuit and board leash to the world’s first stitchless board shorts. O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on being the First Name in the Water