Encinitas, CA- Nixon is proud to welcome Nicolas Müller to the Nixon Global Snow Team. Coming off a recent stellar winter season including an X Games Gold, a podium position at Travis Rice’s Red Bull Supernatural Event and a banger video part with Absinthe Films, the 30-year-old Swiss native is poised and ready for his next chapter.
Starting out his pro career as one of the most technically accomplished contest riders in the game, Nico soon switched his focus to the backcountry where he continues to drive the mind-blowing evolution of freeride snowboarding.
“Nico is, without doubt, one of the most respected riders in the world,” stated Chad DiNenna, Nixon co-founder and E.V.P. of Marketing. “Not only by pro snowboarders, but across the wider boardsport industry and community. That feeling of respect is also shared by every one of our team riders, and that’s why it was easy to have him join us. We’re all pumped to welcome him onboard.”
Longtime Nixon pro rider JP Walker didn’t waste any time in giving Nico the nod to join the team stating, “Nico is the man. I’m hyped to have him as part of the crew. He’s insane to watch in the backcountry.” Added Iikka Backstrom, “Hell yes! Nico is the shit!”
Nico enthusiastically had this to say, “Joining the Nixon family is a dream come true. The team basically consists of legends past and present, and just thinking about what each of them has accomplished gives me goose bumps. Representing the brand is an honor and at the end of the day I don’t think I’ve ever met anyone who doesn’t think Nixon is dope shit. And that says it all.”
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 70 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods, custom headphones and audio accessories. For more information, please visit: nixon.com