Target Announces Continuation of Shaun White 4 Target Clothing Line
Target athlete and Olympic Gold Medalist extends value-filled collection for boys and young men
February 18, 2009 – Target today announces the return of the Shaun White 4 Target collection. The clothing line will feature a compilation of new looks for young men and boys that will be available year-round beginning early this fall.
“We are really happy to be continuing the line. It’s such a great relationship with Target and we’re excited about the direction we are going with the collection,” said Shaun.
After a successful limited edition line premiere in fall 2008, Shaun and Target decided to collaborate again to produce a fashionable line of apparel inspired by Shaun’s life, along with his interest in music and travel.
These influences will be reflected in the hand-drawn art and humor infused throughout the line and is epitomized by the return of the skate monster that debuted in the limited edition launch. The collection will be filled with reasonably priced pieces including: denim, hooded sweatshirts, jackets, graphic tees, wovens and shorts.
Trish Adams, senior vice president, Target, had this to say, “This collection is a tremendous addition to our product offering for boys and young men. Shaun White 4 Target offers our guests unique designs that are a clear reflection of Shaun’s lifestyle, personality and his many interests at unbelievable prices.”
“We can’t wait to have the line back in stores and online,” said Troy Michels, Target Lifestyle Marketing. “This is such a great addition to our partnership with Shaun and we’re proud to be bringing the line back.”
The Shaun White 4 Target collection will be available at all Target locations and online at www.Target.com.