Assembles Core Group to Develop Product and Brand
Amherst, NH (January 6, 2003) ~ Atomic USA is proud to announce its 2003/2004 professional snowboarding team. A ruling band of five, the Atomic Snowboarding Team gets an infusion of talent with the new line up of Matt Beardmore, Jason Murphy, Tom Gilles, Seth Wescott, and Jaime MacLeod.
“These riders were hand picked because of their outgoing personalities, exceptional riding abilities, close connections with retail shops and the vision to grow with the Atomic brand,” said Curt Hulst, Atomic Snowboarding’s Team and Promotions Manager. “Team members are strongly supported within the industry by sponsors including Spy, Arnette, Bonfire, American Eagle, Airwalk and DC. The ultimate goal of the this team is to push product development to the next level.”
One of snowboarding’s rising stars, Matt Beardmore is a 21-year-old big mountain ripper from Whistler, B.C. Beardmore has recently appeared as the premier rider in films like Clockwork, and Breaking Ground due to his ability to nail big lines. He is also well known for his rails and cliff heroics in the opening segment of Road to Madness, Kurt Heine’s latest creation.
A 27-year old from Bountiful, UT, Jason Murphy brings soul and style to the Atomic Snowboard Team. Murph is a multitalented veteran who can stomp rails, parks or backcountry. Murphy’s accomplishments include a feature on the cover of the X-Box video game, Amped as well multiple appearances on the cover of Transworld Snowboarding. Jason also shoots with the Standard Films crew.
Californian Tom Gilles brings the spirit of life, and his comedic humor to the snowboarding team. Tom has amassed many achievements in the quarterpipe and park. 27 year-old Gilles is one of the only snowboarders ever to pull the loop, and held the record for the highest air out of the pipe for years at 22 feet.
At only 26, Seth Wescott, has spent most of those years on snow. A native of Sugarloaf, Maine, Seth has achieved snowboarding fame through his multiple ESPN X-Games podiums, as well as being on the U.S. Snowboard Team since 1998. Seth can hold his own in the pipe, and is a current boardercross champion. This year, he will broadening his resume by concentrating on big mountain challenges.
Adding even more competitive edge to the Atomic Snowboarding Team, New Hampshire’s Jaime MacLeod will build on her top Grand Prix finishes and X-Game medals. Since moving west to Mammoth for the winter, Jaime has already gotten a 2nd place finish in Slopestyle at the Vans Triple Crown event in Breckenridge.
“The team is critical to our success,” emphasizes Luke Edgar, Atomic Snowboarding’s General Manager. “If they don’t help to develop and believe in our direction- and if they don’t feel proud of what we as a group present to the market- then we cannot succeed. Jason, Matt and Tom will drive our freestyle products. Seth will give input on freeride products, and Jaime will drive women’s products. It’s a good mix to cover a wide range of snowboarders,” added Edgar.
Located in Amherst, New Hampshire, Atomic Snowboarding USA is proudly responsible for the global product and branding direction of our little company. We drive our brand from the west coast of the USA, where most action sports trends originate. Atomic Snowboarding’s state-of-the-art factory and R&D center is located in Austria, and has been making snow sliding equipment for over 75 years. If we can dream it, they can build it. Atomic Snowboarding is committed to making snowboarding equipment that makes snowboarding easier, and more fun. To learn more about Atomic Snowboarding, visit www.atomicsnowboarding.com.