Laguna Beach, CA – January 22, 2003 – Propaganda Headquarters, Inc., the youth lifestyle and action sports marketing firm, announced today that Mark Sperling has been named Vice President by the company’s founder and President, Vipe Desai. In this role, Sperling will lead new business development, direct project and client initiatives, facilitate agency growth, and oversee staffing needs.
“It is a great opportunity to be able to work with someone of Mark’s stature,” said Desai. “His experience and leadership will add great depth to Propaganda’s services and projects.”
With 15 years of marketing, promotions, public relations, and special events experience in the action sports, music, and apparel industries, Sperling most recently oversaw marketing for Tony Hawk’s Boom Boom HuckJam 2002 tour and was Events/Marketing Director for Primedia’s Action Sports Group, publisher of Surfer, Skateboarder, and Snowboarder magazines. Previously, he worked at Split Clothing, Inc. for nearly four years as the apparel company’ s Worldwide Marketing and Promotions Director. Sperling has also held the positions of National Publicity and Promotions Manager for Hard Rock Café and Special Events Manager for Transworld Media, where he was instrumental in launching the Vans Triple Crown of Skateboarding and Board AID. Additionally, he has worked extensively in the music industry, having toured with Lollapalooza as an event coordinator.
“I am very excited and honored to be joining Propaganda, a company that will enable me to develop my ideas on a solid foundation with a creative group of people,” said Sperling. “I look forward to creating new events and marketing experiences for the agency and its clients.”
About Propaganda Headquarters, Inc.
Propaganda Headquarters, Inc. is a revolutionary marketing agency that unites action sports, music, and youth culture through original concepts, events, promotions, and artist management. Based in Orange County, CA, Propaganda partners with brands and their agencies to create, develop, and manage turnkey marketing efforts that respect and reach not only athletes and musicians, but also the audiences that follow their lifestyles. The firm ‘s clients include DaimlerChrysler, Wahoo’s Fish Taco, KROQ 106.7, Hurley International, Surfrider Foundation, and the Life Rolls On Foundation. Event properties owned and operated by Propaganda include Op Girls Learn To Ride, the Life Rolls On Charity Golf Tournament, and the H2O Winter Classic. For more information, please visit us online at www.propagandahq.net.