Natasha Petrovsky Brings Extensive P.R. and Action Sports Experience to Company
Los Angeles, CA, January 6, 2004 — SNL Communications today announced the hiring of Natasha Petrovsky as Senior Account Executive. Petrovsky’s primary focus will be on the action sports market, developing new business and working with existing clients to build and execute strategic public relations programs. Petrovsky will also collaborate with the company’s fashion division to align programs and opportunities when relevant and ensure that the synergy remains strong.
“Natasha is unique in that she brings action sports, fashion and strong P.R. experience to the table, said SNL Communications partner Staci Levine. “It’s imperative that we hire employees that not only truly understand and live the action sports lifestyle, but have P.R. experience at the same time. Luckily we found someone that offers that plus a solid fashion background. She will be a great asset to both our team and to our clients as well.
Petrovsky brings over 5 years of action sports industry experience to SNL. Previously she handled marketing and public relations for Tare 7, parent company for Airwalk and Genetic and prior to that at Type 20, parent company for Arnette and Briko. Most recently Petrovsky consulted on projects for the Action Sports Group, a division of Primedia. Before her action sports career began, she worked in the fashion industry at various high-end retailers and as P.R. director for her family-owned boutique.
In addition to developing new business opportunities and working with clients to build strategic public relations programs, Petrovsky will manage day-to-day activities necessary to ensure completion of communications initiatives. She will generate press and promotional materials, develop and pitch stories on behalf of SNL clients to the media, field media calls, monitor press coverage and plan special events.
SNL Communications is a fifteen year-old, full service public relations agency specializing in the apparel, footwear and accessories markets with a special interest in the action sports industry. Based in Los Angeles, SNL Communications offers comprehensive programs that incorporate public relations, promotions and advertising. Additionally, SNL Communications integrates a grassroots approach to reach the evolving active youth market. The company prides itself as a creative and reliable resource that provides its clients with authentic, invaluable brand exposure by developing customized public relations programs that truly reflect its clients’ brand image.