Last month, we asked three established pros how they felt about the existence-or, more accurately, the prevalence-of sports agents in snowboarding. Not surprisingly, they were all in favor of it. This month, we decided to gather together a gaggle of starry-eyed rookies and pick their thoughts on the cash-money side of the sport. And you know what? Rookies aren’t nearly as starry-eyed as we thought.-J.S.
As an up-and-comer, what do you consider selling out in snowboarding?
Sponsors: Rome SDS, Electric, ThirtyTwo, IPath, Active Ride Shop, Grenade, Eesa, Elm
“I don’t know if you can even sell out in snowboarding-the snowboard industry has already sold itself out to the corporate world, so it would be hard to sell out in something that has already sold out as a whole. If I had to classify selling out, it probably would be the day you get hooked up with your first free snowboard, because you’re entering the industry-you are now being used as a marketing tool for a company.”
Sponsors: Rome SDS, Helly Hansen, Oakley, ThirtyTwo, etnies, DaKine, Shelter, Active Ride Shop, TrulliLove.com
“I think selling out is when you know you’re done with snowboarding but you still want to make money out of it, and you make a contract with a company knowing that you won’t be riding at a professional level anymore and doing what you’re expected to do.”
Sponsors: Rome SDS, Oakley, Red Bull, ThirtyTwo, etnies, Empire
“I think it’s lame when riders take advantage of the opportunities they’re given by just making money without pushing the sport or showing the next generation that this sport is about personal accomplishment, fun, friends, travels, and the love of snowboarding.
Personally, I ride and put all my efforts into riding because it’s my number-one passion. Sponsors are there to help you get better, achieve your goals, and accomplish your dreams. When the money becomes more important than your dreams, that’s selling out.”