Burlington, Vermont—Burton’s new Series 13 website launches today, enabling riders to design their own snowboard online. With more board models, lengths and features, this year’s site makes it easier than ever to create your dream board. Choose between 11 of Burton’s highest-end boards to customize and make your own, including special limited-edition models like a top-shelf version of the Fish featuring a Dragonfly core, stainless steel edges and WFO base.
In addition to choosing the board’s artwork, finish and sidewall colors, you can set up your board with either a 3D or 2X stance pattern. More women’s models and board lengths are also available giving riders a huge selection of choices. The new site also allows you to design a one-of-a-kind, laser-etched leather board or write your own message on the board’s base.
New tech features make the Series 13 website easier and faster to navigate. Now you can email your Series 13 designs to your crew or save your work in progress and return to edit it later.
Later this fall, Series 13 will go global and offer riders around the world a chance to build their own board. Also coming soon, the site will feature a tool that allows you to upload images or artwork to create your own signature topsheet graphic. Stop by the site often to see additional tools and features throughout the season.
Series 13, the world’s first customizable snowboard program, premiered last year, offering riders over one million different ways to individualize their boards. All Series 13 boards are individually built by hand at the Burton Manufacturing Center in Burlington, Vermont. Through a partnership with select Burton Authorized Dealers, Burton ships completed Series 13 boards to a participating dealer of your choice for pick-up. Each board comes with a metal nameplate inlay that can be engraved as you wish. A leather bag, a certificate of authenticity signed by Jake Burton and a build sheet signed by all the workers who created your one of a kind masterpiece is included with your board.
Creating your own Series 13 board is the next best thing to having your own pro model. So stop by the Series 13 site today and put your design skills to work