After previous year’s success in Falun, Sweden, the Battle “Nations’ Cup of Snowboarding will not be held in year 2006. The event has been put on hold for one reason; the withdrawal of sponsor money.
Marika Borg, Managing Director of Girlie Ltd, says: “Last years Presenting Sponsor has decided to use their marketing spend in other areas. We have of course talked to several other interested parties but not hit the budget to perform another World Class event. Instead of diluting the concept with weak resources we have decided to cancel this year and prepare for 2007.
The Battle is world famous for its incredible park of 25.000 m3 of snow and the Nation’s Cup theme attracting the world’s best riders and some 15.000 spectators each year. The Battle is the one and only snowboard competition where different national teams are competing against each other. Each team has its Team Captain, a well merited snowboarder from its own country, who then chooses the rest of his team. This new concept in snowboarding has every year been well captured by the international snowboard media as well as the TV networks. Today the Battle 05 TV-time has already exceeded 370hours.
Companies interested to sponsor the Battle 2007 can contact us directly.
For more questions, contact:
PR and Media Coordinator
Girlie Internationa Ltd.