The Arctic Challenge (TAC), the final stage of the Ticket to Ride Snowboarding Series and the event where only the best riders in the world are invited to compete, has signed an exclusive two-year production agreement with FUEL, the only 24-hour network of its kind dedicated to action sports. The deal provides The Arctic Challenge with television coverage in both United States and international territories; it was announced today by legendary rider Terje Haakonsen, creator of the premier snowboarding event, and CJ Olivares, SVP and Assistant General Manager, FUEL.
“We want to present snowboarding on a serious level. FUEL is dedicated to action sports and they know what we’re looking for. We want to focus on the performance of the sport. Very few have managed to do that with snowboarding on TV, said Haakonsen.
“The riders at the Arctic Challenge are the most progressive and innovative group of snowboarders in competition today. To capture the contest, history and behind-the-scenes action of perhaps the most significant snowboarding event today provides an unparalleled opportunity for our viewers, said Olivares.
FUEL TV will produce a one-hour event special based on this year’s competition taking place from March 29 through April 6 in Northern Norway (above the Arctic circle). The exclusive special will feature profiles of such snowboarders as Andy Finch, Travis Rice, Danny Kass, Romain De Marchi and Kazu Kokubo along with the history and making of the Challenge and exclusive coverage of the weeklong competition. FUEL premieres “The 2005 Arctic Challenge on Sunday, May 29th and FSN (Fox Sports Net) premieres the special in June. Leading up to the premiere of TAC, FUEL has been showcasing key Ticket to Ride events since January. FUEL has also obtained the television rights to The Arctic Challenge for 2006 and will produce another exclusive special next year.
The Arctic Challenge was created in 1999 as an independent alternative in the corporate jungle of sports. It is a laboratory of snowboarding and has always experimented with new riding structures and formats. This year The Arctic Challenge is an epic journey through the stunning arctic nature with three stops. It all starts in the city of Tromsö, also called the Paris of the North, with The Arctic Challenge Oakley Quarterpipe. The snowboard community then moves to Finnsnes by boat for the half-pipe contest and ends up in the picturesque village of Stamsund, Lofoten for slopestyle, surfing and good times.
For more information on dates and showtimes on FUEL or to learn how to get FUEL, visit www.fuel.tv. For more information on The Arctic Challenge, visit www.the-arctic-challenge.com or www.ttrprosnowboarding.com.
FUEL is the first and only 24-hour network of its kind dedicated to the world of action sports. As a driving force in youth culture, action sports have captured the imagination, energy and excitement of a generation. FUEL covers both competitive and free-riding action in the arenas of skateboarding, surfing, BMX, freestyle motocross, snowboarding and wakeboarding. Programming includes top-level international sports events and competitions, featuring elite extreme sports athletes. Original and co-produced series are complemented by unique and compelling interstitials, featuring the best slams, the top tricks, and the voices of the action sports industry. Launched on July 1, 2003 by Fox Cable Networks, FUEL is seen in nearly 12 million homes.